{"title":"50-55 inch TVs","description":"\u003cp\u003eUpgrade your entertainment space with 50-55 inch TVs that combine immersive picture quality and smart features. These mid-size TVs fit most living rooms, offering Full HD, 4K resolution, and OLED options for superior contrast and colour depth. Choose from smart TVs that come pre-loaded with apps, voice recognition, and seamless connectivity. Whether for binge-watching, gaming or family movie nights, the 50-55 inch TV range at \u003ca title=\"DID Electrical\" href=\"https:\/\/www.zulqevxaniro.shop\/\"\u003eDID Electrical\u003c\/a\u003e promises stunning visuals and crisp sound tailored to Irish homes.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePerfect Pixels for Every Viewing Room\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVaried Sizes: \u003c\/strong\u003eFrom 50 inch TVs to the popular 55 inch smart TV models, find the perfect screen dimension to suit your room size.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Resolution: \u003c\/strong\u003eMany 50 inch 4K TVs deliver crisp images, with OLED screens offering deep blacks and enhanced colours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Streaming: \u003c\/strong\u003eAccess Netflix, YouTube and other apps with pre-installed smart TV operating systems.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffordable Options: \u003c\/strong\u003eCheap 50 inch TVs offer great value without compromising picture quality or smart features.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to Find Your Ideal 50-55 Inch TV\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMeasure your viewing distance to ensure optimal screen size and plan your placement to avoid glare or reflections. Decide between \u003ca title=\"OLED\" href=\"https:\/\/www.zulqevxaniro.shop\/collections\/oled-tvs\"\u003eOLED\u003c\/a\u003e for cinema-quality images or LED for bright, energy-efficient HDR visuals. Check the smart platform compatibility with your favourite streaming services and gaming devices. Sound quality varies; some models include advanced speakers or soundbars. Evaluate HDMI and USB ports based on your external device needs.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy Buy 50-55 Inch TVs at DID Electrical?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDID Electrical offers expert advice with extensive brands and models to test or compare online. Irish customers enjoy competitive pricing, warranty coverage, and fast delivery nationwide. The knowledgeable team supports you from selection through setup, enhancing your viewing experience.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the best 55 inch 4K TV for streaming?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose models with smart platforms compatible with major apps like Netflix and Amazon Prime.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre OLED TVs worth the investment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThey provide deeper blacks and vibrant colours but at a slightly higher price point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow far should I sit from a 50 inch TV?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTypically about 6-8 feet for best viewing comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan cheap 50 inch TVs support HDR?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMany budget models now offer HDR10 or Dolby Vision compatibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo most 50 inch TVs have built-in Wi-Fi?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, smart TVs come with wireless connectivity for seamless streaming.\u003c\/p\u003e","products":[{"product_id":"lg-qned80-50-4k-ai-smart-tv-ashed-blue-50qned80t6a-aek","title":"LG QNED80 50\" 4K AI Smart TV - Ashed Blue | 50QNED80T6A.AEK","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OUTLET_Banner-1500x250_3_1.jpg?v=1744716545\" alt=\"outlet\" style=\"float: none;\"\u003e\u003c\/div\u003e\u003cp\u003e\n\u003c\/p\u003e\u003cdiv\u003e\n\u003ch2\u003eIt's all about the new QNED\u003c\/h2\u003e\n\u003cp\u003eCrisp colour and clarity on colossal LG QNED. Our new chipset and dimming zones perfect contents so every pixel stays razor sharp.\u003c\/p\u003e\n\u003ch2\u003eAlpha 5 AI Processor 4K Gen7 - Experience superb entertainment enhanced from within\u003c\/h2\u003e\n\u003cp\u003eSmart alpha 5 AI Processor 4K Gen7 auto-optimizes audio and brightness, for full immersion in action.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation\u003c\/h2\u003e\n\u003cp\u003eSyncs with how you watch\u003c\/p\u003e\n\u003ch2\u003eAI Acoustic Tuning - The optimal audio fits your space\u003c\/h2\u003e\n\u003cp\u003eThe sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.\u003c\/p\u003e\n\u003ch2\u003eIntelligence that's bright in any light\u003c\/h2\u003e\n\u003cp\u003eCome day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro - Hear every detail of the soundscape\u003c\/h2\u003e\n\u003cp\u003eLG TV as sound bubbles and waves emit from the screen and fill the space.\u003c\/p\u003e\n\u003ch2\u003eLifelike audio soars through your space\u003c\/h2\u003e\n\u003cp\u003eHear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.\u003c\/p\u003e\n\u003ch2\u003eImpactful sound resonates\u003c\/h2\u003e\n\u003cp\u003eAI processor refinements give your sound a dynamic boost packed with power.\u003c\/p\u003e\n\u003ch2\u003eSound suits whatever you watch\u003c\/h2\u003e\n\u003cp\u003eAdaptive Sound Control balances the audio according to the genre in real-time for rich clarity.\u003c\/p\u003e\n\u003ch2\u003ewebOS Re: New Program - The latest webOS for 5 years\u003c\/h2\u003e\n\u003cp\u003eStay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.\u003c\/p\u003e\n\u003ch2\u003ewebOS 24 - Make your TV experience yours\u003c\/h2\u003e\n\u003cp\u003eExperience TV that's made for you with My Profile, AI Concierge, and Quick Cards.\u003c\/p\u003e\n\u003ch2\u003eUltra Big TV - Awe-inspiring scale captivates you\u003c\/h2\u003e\n\u003cp\u003eUltimate immersion from life-size entertainment. See all your content on an ultra-big display and enjoy unparalleled clarity and scale for watching, playing, or exercising.\u003c\/p\u003e\n\u003ch2\u003eDimming Pro - Dive into incredible depth and detail\u003c\/h2\u003e\n\u003cp\u003eAdvanced dimming technology ensures you see fine detail and remarkable true-to-life imagery, by operating dimming areas across the screen.\u003c\/p\u003e\n\u003ch2\u003eQNED colour - See bright and lush colours burst to life\u003c\/h2\u003e\n\u003cp\u003eBe mesmerized by incredibly rich colours, even more vivid than the world around you.\u003c\/p\u003e\n\u003ch2\u003eSuper Slim Design - Sleek design integrates into your interior\u003c\/h2\u003e\n\u003cp\u003eDesigned super slim, your screen blends seamlessly into your space and sits perfectly against the wall.\u003c\/p\u003e\n\u003ch2\u003eSynergy Bracket - Brilliant sound stays brilliantly hidden\u003c\/h2\u003e\n\u003cp\u003eWith the Synergy Bracket, the matching S70TY soundbar can be easily installed and perfectly matches your QNED TV.\u003c\/p\u003e\n\u003ch2\u003eWOW Interface - Simplicity at your fingertips\u003c\/h2\u003e\n\u003cp\u003eAccess WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.\u003c\/p\u003e\n\u003ch2\u003eDive into movie thrills and gaming skills\u003c\/h2\u003e\n\u003ch3\u003eFILMMAKER Mode - See it just as directors dreamed it\u003c\/h3\u003e\n\u003cp\u003eImmerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings.\u003c\/p\u003e\n\u003ch2\u003eHome Cinema Experience - Find more wonder in every scene you watch\u003c\/h2\u003e\n\u003cp\u003eExperience the cinema at home. HDR10 Pro delivers the intended look of any film with precise color and contrast.\u003c\/p\u003e\n\u003ch2\u003ePowerful Gameplay - Dive full-speed into the action\u003c\/h2\u003e\n\u003cp\u003eImmersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it all sounds amazing.\u003c\/p\u003e\n\u003ch2\u003eControls right where you need them\u003c\/h2\u003e\n\u003cp\u003eDon't pause to use Game Optimizer and Game Dashboard.\u003c\/p\u003e\n\u003ch2\u003eAccess to all your favorite games\u003c\/h2\u003e\n\u003cp\u003eThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003ePICTURE (PROCESSING)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eAI Brightness Control\u003c\/li\u003e\n\u003cli\u003eDynamic Tone Mapping\u003c\/li\u003e\n\u003cli\u003e4K AI Upscaling\u003c\/li\u003e\n\u003cli\u003eLocal Dimming Technology\u003c\/li\u003e\n\u003cli\u003eHDR (High Dynamic Range) - HDR10 \/ HLG\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003eGAMING\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eGame Optimiser - Game Dashboard\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSMART TV\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThinQ\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay2\u003c\/li\u003e\n\u003cli\u003eFamily Settings\u003c\/li\u003e\n\u003cli\u003eAmazon Alexa\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eSmartphone Remote App - LG ThinQ\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAUDIO\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eBluetooth Surround Ready (2 Way Playback)\u003c\/li\u003e\n\u003cli\u003eAI Sound Pro (Virtual 9.1.2 Up-mix)\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro (Auto Volume Leveling)\u003c\/li\u003e\n\u003cli\u003eAI Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eAudio Codec - AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCONNECTIVITY\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCI Slot\u003c\/li\u003e\n\u003cli\u003eBluetooth (v 5.1)\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eWi-Fi 5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eACCESSIBILITY\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Contrast\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMagic Remote MR24\u003c\/li\u003e\n\u003cli\u003ePower Cable (Detachable)\u003c\/li\u003e\n\u003cli\u003eRemote Control Batteries (AA x 2)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":49158025707866,"sku":"50QNED80T6A.AEK","price":619.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/50QNED80T6A.AEK-1_a9bec948-c1fc-469c-a5ee-8d56baa86140.jpg?v=1723530797"},{"product_id":"sony-bravia-8-55-4k-smart-tv-dark-silver-k55xr80pu","title":"Sony Bravia 8 55\" 4K Smart TV - Dark Silver | K55XR80PU","description":"\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch2\u003eSeamlessly blends into your wall\u003c\/h2\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch2\u003eVibration finish. Harmonises with your home.\u003c\/h2\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch2\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h2\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch2\u003eMulti-purpose stand fits your style\u003c\/h2\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch2\u003eClutter-free from every angle\u003c\/h2\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colours from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eBring cinematic pictures home\u003c\/h2\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear voice. Precise dialogue.\u003c\/h2\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch2\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h2\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch2\u003eControl your BRAVIA Theatre effortlessly\u003c\/h2\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch2\u003eSony | BRAVIA Connect app\u003c\/h2\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch2\u003eHDMI connection. Easier for everyone.\u003c\/h2\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch2\u003eSingle view, simultaneous sound\u003c\/h2\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen.\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eIMAX Enhanced sound by DTS:X\u003c\/h2\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eSONY PICTURES CORE brings the cinematic experience home\u003c\/h2\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h2\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e\n\u003ch2\u003eSony and Prime Video bring studio pictures home\u003c\/h2\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e\n\u003ch2\u003eImmersive movie experience\u003c\/h2\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eStay tuned. Stay calm.\u003c\/h2\u003e\n\u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say \"Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eConnect with your Alexa\u003c\/h2\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA.\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eMore intuitive. Modern interface.\u003c\/h2\u003e\n\u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.\u003c\/p\u003e\n\u003ch2\u003eBest seat. Anywhere. Anytime.\u003c\/h2\u003e\n\u003cp\u003eWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\u003c\/p\u003e\n\u003ch2\u003eAuto Power Saving\u003c\/h2\u003e\n\u003cp\u003eSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\u003c\/p\u003e\n\u003ch2\u003eProximity Alert\u003c\/h2\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\u003c\/p\u003e\n\u003ch2\u003eCamera covered, privacy protected\u003c\/h2\u003e\n\u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\u003c\/p\u003e\n\u003ch2\u003eEco Remote. Easy to find, clean and use anytime.\u003c\/h2\u003e\n\u003cp\u003eTruly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eCheck your eco settings. See your power usage.\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eBeautiful design. Made durable. With less virgin plastic.\u003c\/h2\u003e\n\u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003ePerfect for PlayStation? 5\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported.\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e\n\u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eInformation on security updates\u003c\/h2\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49277593780570,"sku":"K55XR80PU","price":1499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55XR80PU-1_17832ff9-27fe-4869-a42e-033437622733.jpg?v=1724822500"},{"product_id":"sony-bravia-xr-55-4k-smart-tv-dark-silver-xr55x90lu","title":"Sony Bravia XR 55\" 4K Smart TV - Dark Silver | XR55X90LU","description":"\u003ch2\u003eAmazing brightness. Piercing contrast\u003c\/h2\u003e\n\u003cp\u003eVivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR.\u003c\/p\u003e\n\u003ch2\u003eIntense contrast,feel the depth\u003c\/h2\u003e\n\u003cp\u003eCognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.\u003c\/p\u003e\n\u003ch2\u003eSound harmonised. Pictures synchronised\u003c\/h2\u003e\n\u003cp\u003eWhatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.\u003c\/p\u003e\n\u003ch2\u003eGame time. Be invincible\u003c\/h2\u003e\n\u003cp\u003eOur BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation?5 console for absolute immersion.\u003c\/p\u003e\n\u003ch2\u003eDesigned slim. Machined in metal\u003c\/h2\u003e\n\u003cp\u003eSleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.\u003c\/p\u003e\n\u003ch2\u003eContrast intensified.Depth amplified\u003c\/h2\u003e\n\u003cp\u003eXR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.\u003c\/p\u003e\n\u003ch2\u003eExtended colour volume, now see every shade and hue\u003c\/h2\u003e\n\u003cp\u003eOver a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide colour spectrum delivers natural shades in every detail.\u003c\/p\u003e\n\u003ch2\u003eEverything upscaled close to 4K quality\u003c\/h2\u003e\n\u003cp\u003eWhatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.\u003c\/p\u003e\n\u003ch2\u003eLess noise. Less blur. More clarity in every picture\u003c\/h2\u003e\n\u003cp\u003eXR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.\u003c\/p\u003e\n\u003ch2\u003eIntelligent motion processing for fast-moving, blur-free scenes\u003c\/h2\u003e\n\u003cp\u003eBy analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.\u003c\/p\u003e\n\u003ch2\u003eSynchronised. Sound and picture harmony\u003c\/h2\u003e\n\u003cp\u003eHear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.\u003c\/p\u003e\n\u003ch2\u003eWhat you hear matches what you see\u003c\/h2\u003e\n\u003cp\u003eWith Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.\u003c\/p\u003e\n\u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e\n\u003cp\u003eXR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003ch2\u003eClear Voice.Precise dialogue\u003c\/h2\u003e\n\u003cp\u003eVoice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.\u003c\/p\u003e\n\u003ch2\u003eAcoustic Center Sync\u003c\/h2\u003e\n\u003cp\u003eWith Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eWhat you want to watch all in one place\u003c\/h2\u003e\n\u003cp\u003eBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eExplore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eControl your smart home with help from Google\u003c\/h2\u003e\n\u003cp\u003eUse your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.\u003c\/p\u003e\n\u003ch2\u003eEasy to wipe,always stays clean\u003c\/h2\u003e\n\u003cp\u003eSay goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.\u003c\/p\u003e\n\u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003ch2\u003eProximity Alert\u003c\/h2\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM.\u003c\/p\u003e\n\u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e\n\u003cp\u003eAmbient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e\n\u003ch2\u003eAll your eco in one place\u003c\/h2\u003e\n\u003cp\u003eThe Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.\u003c\/p\u003e\n\u003ch2\u003eBeautiful design. Made durable. With less virgin plastic\u003c\/h2\u003e\n\u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to minimise virgin plastics, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, our new packaging uses around 45 less plastic volume.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003eSeamless Edge.Almost no bezel.\u003c\/h2\u003e\n\u003cp\u003eDesigned in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.\u003c\/p\u003e\n\u003ch2\u003ePrestige 3-way stand, stylish and versatile\u003c\/h2\u003e\n\u003cp\u003eA 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.\u003c\/p\u003e\n\u003ch2\u003e2-way stand,smart and versatile\u003c\/h2\u003e\n\u003cp\u003eChoose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.\u003c\/p\u003e\n\u003ch2\u003eAluminium Slim Wedged Stand\u003c\/h2\u003e\n\u003cp\u003eThe stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuto Low Latency Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eHDCP2.3\u003c\/li\u003e\n\u003cli\u003eHDMI Audio Return Channel (ARC)\u003c\/li\u003e\n\u003cli\u003eVariable Refresh Rate (VRR)\u003c\/li\u003e\n\u003cli\u003eUSB HDD Recording\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eChromecast Built-In\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eNetflix Calibrated Mode\u003c\/li\u003e\n\u003cli\u003eBravia Core Calibrated Mode\u003c\/li\u003e\n\u003cli\u003eXR Clear Image\u003c\/li\u003e\n\u003cli\u003eVoice Zoom 2\u003c\/li\u003e\n\u003cli\u003eDTS Digital Surround\u003c\/li\u003e\n\u003cli\u003eDolby Audio, Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with CalMAN\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eEco Friendly\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eBuilt-In Mic Switch\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio key)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":49899008033114,"sku":"XR55X90LU","price":1399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/XR55X90LU-1.jpg?v=1733213715"},{"product_id":"lg-55-4k-uhd-smart-tv-black-55ua75006la-aek","title":"LG 55\" 4K UHD Smart TV - Black | 55UA75006LA.AEK","description":"\u003cp data-end=\"417\" data-start=\"248\"\u003eOffers a premium viewing experience with 4K clarity, intelligent processing, and user-friendly smart features—ideal for home entertainment and gaming.\u003c\/p\u003e\n\u003ch3 data-end=\"436\" data-start=\"419\"\u003eKey Features:\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"438\"\u003e\u003cstrong data-end=\"458\" data-start=\"438\"\u003eCrisp 4K Display\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"695\" 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apps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1074\" data-start=\"992\"\u003e\n\u003cp data-end=\"1074\" data-start=\"994\"\u003eVoice assistant compatibility (Alexa, Google Assistant; Magic Remote required)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1075\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1077\"\u003eApple AirPlay 2 and Chromecast built-in for seamless content sharing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1203\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1203\" data-start=\"1150\"\u003eLG ThinQ AI for smart home connectivity and control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1225\" data-start=\"1205\"\u003e\u003cstrong data-end=\"1223\" data-start=\"1205\"\u003eEnhanced Audio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1418\" data-start=\"1226\"\u003e\n\u003cli data-end=\"1265\" data-start=\"1226\"\u003e\n\u003cp data-end=\"1265\" data-start=\"1228\"\u003e20W stereo 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adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1571\" data-start=\"1496\"\u003e\n\u003cp data-end=\"1571\" data-start=\"1498\"\u003eAuto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) up to 60Hz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1628\" data-start=\"1572\"\u003e\n\u003cp data-end=\"1628\" data-start=\"1574\"\u003eHGiG profile support for accurate HDR gaming visuals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1648\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1630\"\u003eConnectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1806\" data-start=\"1649\"\u003e\n\u003cli data-end=\"1688\" data-start=\"1649\"\u003e\n\u003cp data-end=\"1688\" data-start=\"1651\"\u003e3 x HDMI 2.0 ports (including eARC)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1742\" data-start=\"1689\"\u003e\n\u003cp data-end=\"1742\" data-start=\"1691\"\u003e2 x USB ports, Optical output, Ethernet, RF input\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1806\" data-start=\"1743\"\u003e\n\u003cp data-end=\"1806\" data-start=\"1745\"\u003eWi-Fi 5 and Bluetooth 5.0 for reliable wireless performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1830\" data-start=\"1808\"\u003e\u003cstrong data-end=\"1828\" data-start=\"1808\"\u003eDesign and Build\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2035\" data-start=\"1831\"\u003e\n\u003cli data-end=\"1879\" data-start=\"1831\"\u003e\n\u003cp data-end=\"1879\" data-start=\"1833\"\u003eSlim bezels with a modern, minimalist design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1913\" data-start=\"1880\"\u003e\n\u003cp data-end=\"1913\" data-start=\"1882\"\u003eVESA 300 x 200 wall-mountable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1966\" data-start=\"1914\"\u003e\n\u003cp data-end=\"1966\" data-start=\"1916\"\u003eDimensions (without stand): 1236 x 718 x 67.9 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Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. 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XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised through zone division and dynamic frame analysis for sharper, more refined images.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor and AI technology\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours. Any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is truly satisfying. 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Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. 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Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eOur brightest OLED TV yet - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge OLED HDR Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast - drawing you fully into the lifelike picture.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built- in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action - Object Tracking Sound+\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eDesigned to float. Built to impress - FloatLayer Design\u003c\/h3\u003e\n\u003cp\u003eA screen that floats effortlessly. Mounted flush with the wall and framed by a refined bezel, your TV becomes a signature design piece. With Art Store, it transforms into a curated canvas of iconic and contemporary works, elevating every space.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806882138,"sku":"QE55S99HATXXU","price":2099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S99HATXXU_1.avif?v=1779284690"},{"product_id":"lg-c6-55-4k-smart-tv-black-oled55c64la-aei","title":"LG C6 55\" 4K Smart TV - Black | OLED55C64LA.AEI","description":"\u003ch2\u003eWhat is Hyper Radiant colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generation OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Color Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.2 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Color ensures deeper contrast and vivid, accurate color in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences—powered by Google Gemini and Microsoft Copilot, now secured by LG Shield\u003c\/li\u003e\n\u003cli\u003ePerfect Black\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eHDR Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003e4K Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAI Agent\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eVoice through remote\u003c\/li\u003e\n\u003cli\u003eAI Concierge\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eCopilot\u003c\/li\u003e\n\u003cli\u003eGenerative AI Image\u003c\/li\u003e\n\u003cli\u003eWorks with Hey 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Link\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eTeletext Page\u003c\/li\u003e\n\u003cli\u003eTeletext (Top\/Flof\/List)\u003c\/li\u003e\n\u003cli\u003e[DVB] Subtitle\u003c\/li\u003e\n\u003cli\u003eEPG (8days)\u003c\/li\u003e\n\u003cli\u003eAD (Audio Description)\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eIR Blaster\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eIlluminance Green Sensor\u003c\/li\u003e\n\u003cli\u003eEnergy Saving Mode\u003c\/li\u003e\n\u003cli\u003eDigital Recording\u003c\/li\u003e\n\u003cli\u003eTime Machine (DVR)\u003c\/li\u003e\n\u003cli\u003eTime Shift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eStand\u003c\/li\u003e\n\u003cli\u003eScrews\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54183023149402,"sku":"OLED55C64LA.AEI","price":1399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED55C64LA.AEI_1.jpg?v=1779370136"},{"product_id":"lg-g6-55-4k-smart-tv-black-oled55g66ls-aei","title":"LG G6 55\" 4K Smart TV with Stand - Black | OLED55G66LS.AEI","description":"\u003cdiv\u003e\n\u003ch2\u003eWhat is Hyper Radiant Colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generational OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. OLED G6 is even certified for Reflection-Free Premium, delivering flawless picture quality without reflection in any light - bright or dark. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Ultra - X3.9 brighter, achieving the pinnacle of brightness\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.9 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eReflection Free Premium - Reflection Free Premium-certified for Perfect Black that goes beyond Anti-Glare matte display\u003c\/h2\u003e\n\u003cp\u003eLG’s Reflection Free Premium-certified OLED display minimises reflectance while preserving transmittance for uncompromised black and Colour, while Anti-Glare Matte displays absorb and scatter light, shifting black to gray and distorting Colours, especially in bright environments.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h2\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h2\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAl Sound Wizard - Making your sound, your way\u003c\/h2\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimises overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. 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Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 120Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-SYNC Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003ch3\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h3\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. 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It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. OLED G6 is even certified for Reflection-Free Premium, delivering flawless picture quality without reflection in any light - bright or dark. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Ultra - X3.9 brighter, achieving the pinnacle of brightness\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.9 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eReflection Free Premium - Reflection Free Premium-certified for Perfect Black that goes beyond Anti-Glare matte display\u003c\/h2\u003e\n\u003cp\u003eLG’s Reflection Free Premium-certified OLED display minimises reflectance while preserving transmittance for uncompromised black and Colour, while Anti-Glare Matte displays absorb and scatter light, shifting black to gray and distorting Colours, especially in bright environments.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Colour Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.9 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Colour with Reflection Free Premium ensures deeper contrast and vivid, accurate colour in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot, now secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eHands-free Voice Control\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eWall mount bracket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54187277451610,"sku":"OLED55G64LW.AEI","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED55G64LW.AEI_1.jpg?v=1779456447"},{"product_id":"lg-qned7e-55-4k-smart-tv-black-55qned7eb3c-aei","title":"LG QNED7E 55\" 4K Smart TV - Black | 55QNED7EB3C.AEI","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch2\u003eHow does LG QNED Mini LED bring dynamic colour to every scene?\u003c\/h2\u003e\n\u003cp\u003eLG QNED's Dynamic QNED colour, which is certified for 100% colour Volume, delivers lifelike colour and detail. From cinema to sports, enjoy content rendered with vivid colour and clarity.\u003c\/p\u003e\n\u003ch2\u003eDynamic QNED colour - LG’s Nano-based colour gamut technology brings 100% colour Volume on your TV\u003c\/h2\u003e\n\u003cp\u003eView dynamic and vibrant colour in motion with LG’s Nano-based wide colour gamut technology replacing Quantum Dot, enhancing your TV’s colour reproduction rate to express a variety of moods with Dynamic QNED colour.\u003c\/p\u003e\n\u003ch2\u003eMini LED - Brilliance refined by pinpoint precision\u003c\/h2\u003e\n\u003cp\u003eDiscover deeper contrast and bright visuals with LG’s Mini LED technology, delivering precision light control for every scene.\u003c\/p\u003e\n\u003ch2\u003eAlpha 7 AI Processor 4K Gen9 - Upgraded for smarter, more powerful processing\u003c\/h2\u003e\n\u003cp\u003eDriven by enhanced GPU and CPU power, the alpha 7 AI Processor performs nano-scale image optimisation to deliver 4K clarity with improved contrast and three-dimensional depth.\u003c\/p\u003e\n\u003ch2\u003e4K Super Upscaling - 4K upscaling refines every frame for enhanced visual quality\u003c\/h2\u003e\n\u003cp\u003eEnhance visual clarity with 4K Super Upscaling delivering natural-looking 4K while Dynamic Tone Mapping tunes brightness and contrast for every frame.\u003c\/p\u003e\n\u003ch2\u003eVirtual 9.1.2 Ch - Immersive, surround sound with Virtual 9.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound uses sophisticated algorithms to analyse sound and upscale it to create an audio experience that emulates surround sound even without any additional external speakers.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognizes your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Easily navigate and point like an air mouse to enjoy AI Hub\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Forecast by AI Concierge - Receive game predictions with AI\u003c\/h3\u003e\n\u003cp\u003eAI analyses your team’s stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these AI-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAI Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team’s game schedules, scores, and more.\u003c\/p\u003e\n\u003ch2\u003eStep into a world tuned for winning\u003c\/h2\u003e\n\u003ch3\u003eUltimate Gameplay - Game to win with smooth performance\u003c\/h3\u003e\n\u003cp\u003eHave a great gaming experience with up to 60Hz VRR. With the first-ever BT ULL-certified controller paired with fast refresh rate, every gaming moment becomes more enjoyable.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eFILMMAKER Ambient MODE - Watch movies as the director intended\u003c\/h3\u003e\n\u003cp\u003eFilmmaker Mode turns off extra processing and preserves the director’s chosen colour, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.\u003c\/p\u003e\n\u003ch2\u003eDesign, made to elevate your space\u003c\/h2\u003e\n\u003ch3\u003eLinear Flow Design - Refined, solid finish that complements your space\u003c\/h3\u003e\n\u003cp\u003eYour TV features a modern metallic finish with real heft and a tasteful linear design that's made to elevate your space.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artworks and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch3\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h3\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch3\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h3\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artworks, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch3\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h3\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch3\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h3\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. 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Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content in sharper, better quality.\u003c\/p\u003e\n\u003ch2\u003eNano Detail Enhancer - Refines contrast for more lifelike depth\u003c\/h2\u003e\n\u003cp\u003ePowered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.\u003c\/p\u003e\n\u003ch2\u003eHDR10 Pro - Vivid details, deeper contrast in every scene\u003c\/h2\u003e\n\u003cp\u003eOur HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.\u003c\/p\u003e\n\u003ch2\u003eAlpha 7 AI Processor 4K Gen9 - Upgraded for smarter, more powerful processing\u003c\/h2\u003e\n\u003cp\u003eDriven by enhanced GPU and CPU power, the alpha 7 AI Processor performs nano-scale image optimization to deliver 4K clarity with improved caontrast and three-dimensional depth.\u003c\/p\u003e\n\u003ch2\u003e4K Super Upscaling - 4K upscaling refines every frame even on Ultra Big screens\u003c\/h2\u003e\n\u003cp\u003eMaintain peak visual clarity on ultra big screens. Enhance visual clarity with 4K Super Upscaling delivers natural-looking 4K while Dynamic Tone Mapping tunes brightness and contrast for every frame.\u003c\/p\u003e\n\u003ch2\u003eVirtual 9.1.2 Ch - Immersive, surround sound with Virtual 9.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound uses sophisticated algorithms to analyze sound and upscale it to create an audio experience that emulates surround sound even without any additional external speakers.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalized content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. 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Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Easily navigate and point like an air mouse to enjoy AI Hub\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. 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Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content in sharper, better quality.\u003c\/p\u003e\n\u003ch2\u003eNano Detail Enhancer - Refines contrast for more lifelike depth\u003c\/h2\u003e\n\u003cp\u003ePowered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.\u003c\/p\u003e\n\u003ch2\u003eHDR10 Pro - Vivid details, deeper contrast in every scene\u003c\/h2\u003e\n\u003cp\u003eOur HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.\u003c\/p\u003e\n\u003ch2\u003eAlpha 7 AI Processor 4K Gen9 - Upgraded for smarter, more powerful processing\u003c\/h2\u003e\n\u003cp\u003eDriven by enhanced GPU and CPU power, the alpha 7 AI Processor performs nano-scale image optimization to deliver 4K clarity with improved caontrast and three-dimensional depth.\u003c\/p\u003e\n\u003ch2\u003e4K Super Upscaling - 4K upscaling refines every frame even on Ultra Big screens\u003c\/h2\u003e\n\u003cp\u003eMaintain peak visual clarity on ultra big screens. Enhance visual clarity with 4K Super Upscaling delivers natural-looking 4K while Dynamic Tone Mapping tunes brightness and contrast for every frame.\u003c\/p\u003e\n\u003ch2\u003eVirtual 9.1.2 Ch - Immersive, surround sound with Virtual 9.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound uses sophisticated algorithms to analyze sound and upscale it to create an audio experience that emulates surround sound even without any additional external speakers.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalized content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognizes your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Easily navigate and point like an air mouse to enjoy AI Hub\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands. \u003cstrong\u003e(AI Magic Remote sold separately)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. Start watching without hidden costs or installing a top-box.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across supported smart ecosystems.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with a variety of content to choose from\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalized dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eDesign, made to elevate your space\u003c\/h2\u003e\n\u003ch3\u003eLinear Flow Design - Refined, solid finish that complements your space\u003c\/h3\u003e\n\u003cp\u003eYour TV features a modern metallic finish with real heft and a tasteful linear design that's made to elevate your space.\u003c\/p\u003e\n\u003ch2\u003eUltra Big TV - The bigger screen, the more immersive the experience\u003c\/h2\u003e\n\u003cp\u003eEnjoy sports action, every film, and game on an expansive LG NANO 4K UHD Ultra Big TV. With its vivid colors and refined picture quality, action unfolds with breathtaking scale and clarity.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Forecast by AI Concierge - Receive game predictions with AI\u003c\/h3\u003e\n\u003cp\u003eTruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAI Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team’s game schedules, scores, and more.\u003c\/p\u003e\n\u003ch2\u003eUltimate Gameplay - Game to win with smooth performance\u003c\/h2\u003e\n\u003cp\u003eHave a great gaming experience with up to 60Hz VRR. With the first-ever BT ULL-certified controller paired with fast refresh rate, every gaming moment becomes more enjoyable.\u003c\/p\u003e\n\u003ch2\u003eWorld's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eFILMMAKER MODE - Watch movies as the director intended\u003c\/h3\u003e\n\u003cp\u003eFilmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.\u003c\/p\u003e\n\u003ch2\u003eLG Soundbar elevates every scene with fuller surround sound\u003c\/h2\u003e\n\u003ch3\u003eWOW Orchestra - Full surround sound system from LG TV and Soundbar in sync\u003c\/h3\u003e\n\u003cp\u003eBy synchronizing the TV and Soundbar as one, the system expands depth and directionality for a fuller surround experience.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Color Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNano Detail Enh43NU850B6LA.AFU.EFEG.EG_EN.Cancer refines texture and depth for more lifelike 4K picture\u003c\/li\u003e\n\u003cli\u003eLinear Flow Design features a refined and solid finish made to complement your space\u003c\/li\u003e\n\u003cli\u003eAward‑winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003eDynamic Tone Mapping\u003c\/li\u003e\n\u003cli\u003e4K Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eAI Concierge\u003c\/li\u003e\n\u003cli\u003eCopilot\u003c\/li\u003e\n\u003cli\u003eGenerative AI Image\u003c\/li\u003e\n\u003cli\u003eWorks with Hey Google\u003c\/li\u003e\n\u003cli\u003eAI Recommendation\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eHome\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eMatter (Wi-Fi)\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eSports\u003c\/li\u003e\n\u003cli\u003eUsage Care\u003c\/li\u003e\n\u003cli\u003eMusic Service\u003c\/li\u003e\n\u003cli\u003eTips\u003c\/li\u003e\n\u003cli\u003eLG Link\u003c\/li\u003e\n\u003cli\u003eLG Shield\u003c\/li\u003e\n\u003cli\u003eGames Service\u003c\/li\u003e\n\u003cli\u003eHome Office\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eTeletext Page\u003c\/li\u003e\n\u003cli\u003eTeletext (Top\/Flof\/List)\u003c\/li\u003e\n\u003cli\u003e[DVB] Subtitle\u003c\/li\u003e\n\u003cli\u003eEPG (8days)\u003c\/li\u003e\n\u003cli\u003eAD (Audio Description)\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eEnergy Saving Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains;\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eStand\u003c\/li\u003e\n\u003cli\u003eScrews\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54198248866138,"sku":"55NU850B6LA.AEI","price":429.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/55NU850.jpg?v=1793608061"},{"product_id":"samsung-s85h-55-4k-smart-tv-graphite-black-qe55s85haexxu","title":"Samsung S85H 55\" 4K Smart TV - Graphite Black | QE55S85HAEXXU","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003ca title=\"Samsung Cashback Claim\" href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch2\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster GPU, up to 42% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003ePure blacks and vibrant, true-to-life colours for every moment - OLED HDR\u003c\/h3\u003e\n\u003cp\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eNext-level gaming performance from start to finish - Premium Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eUnlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\u003c\/p\u003e\n\u003ch2\u003eGame up to 4K 120Hz motion - Motion Xcelerator 120Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h2\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch2\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium\u003c\/h2\u003e\n\u003cp\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eA slim and elegant wave design - Contour Design\u003c\/h3\u003e\n\u003cp\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\u003c\/p\u003e\n\u003ch2\u003eCharge it with light - SolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnti Reflection\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54198248833370,"sku":"QE55S85HAEXXU","price":1099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S85HAEXXU_1.jpg?v=1779715291"},{"product_id":"samsung-qn80h-50-4k-smart-tv-titan-black-qe50qn80hauxxu","title":"Samsung QN80H 50\" 4K Smart TV - Titan Black | QE50QN80HAUXXU","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003ca title=\"Samsung Cashback Claim\" href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster GPU, Up to 42% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eSharp detail, bright scenes - Quantum Mini LED\u003c\/h3\u003e\n\u003cp\u003eQuantum Mini LED uses concentrated lighting zones and precise control to reveal more detail in every scene. Whether it’s the depth in shadows or the brightness of a spotlight, contrast feels sharper and picture quality more refined, so what you’re watching stays clear, expressive and full of impact.\u003c\/p\u003e\n\u003ch3\u003eReal colours, Real QLED. You deserve nothing less - Real QLED with 100% Colour Volume\u003c\/h3\u003e\n\u003cp\u003eEnjoy picture-perfect Pantone-validated colour in every scene and on every game with Quantum Dot technology. Lose yourself in truly cinematic visuals with boosted brightness for vivid and true-to-life colours and brightness.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eSpectacular detail and contrast - NQ HDR+\u003c\/h3\u003e\n\u003cp\u003eFrom gloomy shadows to sun-scorched scenes - see the previously hidden detail in every scene, exactly as you're meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast. Plus, with Adaptive HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by- scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eGame on glitch-free with ultra-smooth gameplay and perfect visuals - Motion Xcelerator 144Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in sound that takes your viewing to the next level - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch. - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eRelumino\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54201493193050,"sku":"QE50QN80HAUXXU","price":899.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE50QN80HAUXXU_1.jpg?v=1779801846"},{"product_id":"samsung-qn80h-55-4k-smart-tv-titan-black-qe55qn80hauxxu","title":"Samsung QN80H 55\" 4K Smart TV - Titan Black | QE55QN80HAUXXU","description":"\u003ca href=\"https:\/\/samsungoffers.claims\/sam\/ai-cashbacklE\" title=\"Samsung AI Cashback\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/E03623668_DA_4510_AI_Cashback_Promo_IRE_TV_DID_1500x250px_v01.jpg?v=1781684749\" alt=\"\"\u003e\u003c\/a\u003e\u003cbr\u003e\n\n\u003cdiv\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/sam\/ai-cashbacklE\" title=\"Samsung AI Cashback\" style=\"color: rgb(255, 42, 0);\"\u003eClaim €180 cashback when you buy this TV.\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003ca title=\"Samsung Cashback Claim\" href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster GPU, Up to 42% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eSharp detail, bright scenes - Quantum Mini LED\u003c\/h3\u003e\n\u003cp\u003eQuantum Mini LED uses concentrated lighting zones and precise control to reveal more detail in every scene. Whether it’s the depth in shadows or the brightness of a spotlight, contrast feels sharper and picture quality more refined, so what you’re watching stays clear, expressive and full of impact.\u003c\/p\u003e\n\u003ch3\u003eReal colours, Real QLED. You deserve nothing less - Real QLED with 100% Colour Volume\u003c\/h3\u003e\n\u003cp\u003eEnjoy picture-perfect Pantone-validated colour in every scene and on every game with Quantum Dot technology. Lose yourself in truly cinematic visuals with boosted brightness for vivid and true-to-life colours and brightness.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eSpectacular detail and contrast - NQ HDR+\u003c\/h3\u003e\n\u003cp\u003eFrom gloomy shadows to sun-scorched scenes - see the previously hidden detail in every scene, exactly as you're meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast. Plus, with Adaptive HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by- scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eGame on glitch-free with ultra-smooth gameplay and perfect visuals - Motion Xcelerator 144Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experiences combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in sound that takes your viewing to the next level - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch. - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eRelumino\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54201493258586,"sku":"QE55QN80HAUXXU","price":1149.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55QN80HAUXXU_1.jpg?v=1779801748"},{"product_id":"samsung-qn70h-50-4k-smart-tv-black-qe50qn70hauxxu","title":"Samsung QN70H 50\" 4K Smart TV - Black | QE50QN70HAUXXU","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\" title=\"Samsung Cashback Claim\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eReveal full 4K resolution - NQ4 AI Processor\u003c\/h2\u003e\n\u003cp\u003eExperience optimised full 4K viewing with our smart, adaptive AI processor. See every frame in crystal clarity and full colour with intelligent scene-by-scene upscaling for superb cinematic visuals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Crystal UHD TVs with Crystal Processor 4K: Up to 1.2x faster GPU, up to 57% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eSharp detail, bright scenes - Quantum Mini LED\u003c\/h3\u003e\n\u003cp\u003eQuantum Mini LED uses concentrated lighting zones and precise control to reveal more detail in every scene. Whether it’s the depth in shadows or the brightness of a spotlight, contrast feels sharper and picture quality more refined, so what you’re watching stays clear, expressive and full of impact.\u003c\/p\u003e\n\u003ch3\u003eReal colours, Real QLED. You deserve nothing less - Real QLED with 100% Colour Volume\u003c\/h3\u003e\n\u003cp\u003eEnjoy picture-perfect Pantone-validated colour in every scene and on every game with Quantum Dot technology. Lose yourself in truly cinematic visuals with boosted brightness for vivid and true-to-life colours and brightness.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eYour visuals, boosted - 4K Upscaling\u003c\/h3\u003e\n\u003cp\u003eEnjoy 4K picture quality for viewing your favourite movies, shows and YouTube videos. See everything upscaled into a clearer, brighter and better picture.\u003c\/p\u003e\n\u003ch3\u003eLight control that elevates every detail - NQ HDR\u003c\/h3\u003e\n\u003cp\u003eEnjoy stunning brightness and rich 4K detail, with scenes that automatically adapt to what is happening screen. Colours feel vivid, highlights shine bright and contrast feels deep, creating a picture that looks be lifelike and full of impact.\u003c\/p\u003e\n\u003ch3\u003eNew life into dull colours - Colour Booster\u003c\/h3\u003e\n\u003cp\u003eExperience colour in a new light, with your TV intelligently enhancing colour expression to make every scene vivid and dynamic.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eStay one step ahead - Motion Xcelerator\u003c\/h3\u003e\n\u003cp\u003eExperience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eTailored sound, in real-time - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eExpertly engineered. Stunningly slim - AirSlim\u003c\/h3\u003e\n\u003cp\u003eExpertly engineered for an ultra-slim design, designed to look stunning from every angle. The slim frame and clean-cabling brings seamlessness to your space.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54204859973978,"sku":"QE50QN70HAUXXU","price":699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE50QN70HAUXXU_1.jpg?v=1779889519"},{"product_id":"samsung-qn70h-55-4k-smart-tv-black-qe55qn70hauxxu","title":"Samsung QN70H 55\" 4K Smart TV - Black | QE55QN70HAUXXU","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\" title=\"Samsung Cashback Claim\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eReveal full 4K resolution - NQ4 AI Processor\u003c\/h2\u003e\n\u003cp\u003eExperience optimised full 4K viewing with our smart, adaptive AI processor. See every frame in crystal clarity and full colour with intelligent scene-by-scene upscaling for superb cinematic visuals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Crystal UHD TVs with Crystal Processor 4K: Up to 1.2x faster GPU, up to 57% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eSharp detail, bright scenes - Quantum Mini LED\u003c\/h3\u003e\n\u003cp\u003eQuantum Mini LED uses concentrated lighting zones and precise control to reveal more detail in every scene. Whether it’s the depth in shadows or the brightness of a spotlight, contrast feels sharper and picture quality more refined, so what you’re watching stays clear, expressive and full of impact.\u003c\/p\u003e\n\u003ch3\u003eReal colours, Real QLED. You deserve nothing less - Real QLED with 100% Colour Volume\u003c\/h3\u003e\n\u003cp\u003eEnjoy picture-perfect Pantone-validated colour in every scene and on every game with Quantum Dot technology. Lose yourself in truly cinematic visuals with boosted brightness for vivid and true-to-life colours and brightness.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eYour visuals, boosted - 4K Upscaling\u003c\/h3\u003e\n\u003cp\u003eEnjoy 4K picture quality for viewing your favourite movies, shows and YouTube videos. See everything upscaled into a clearer, brighter and better picture.\u003c\/p\u003e\n\u003ch3\u003eLight control that elevates every detail - NQ HDR\u003c\/h3\u003e\n\u003cp\u003eEnjoy stunning brightness and rich 4K detail, with scenes that automatically adapt to what is happening screen. Colours feel vivid, highlights shine bright and contrast feels deep, creating a picture that looks be lifelike and full of impact.\u003c\/p\u003e\n\u003ch3\u003eNew life into dull colours - Colour Booster\u003c\/h3\u003e\n\u003cp\u003eExperience colour in a new light, with your TV intelligently enhancing colour expression to make every scene vivid and dynamic.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eStay one step ahead - Motion Xcelerator\u003c\/h3\u003e\n\u003cp\u003eExperience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eTailored sound, in real-time - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eExpertly engineered. Stunningly slim - AirSlim\u003c\/h3\u003e\n\u003cp\u003eExpertly engineered for an ultra-slim design, designed to look stunning from every angle. 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Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003ePrecise light. Bold detail - Mini LED\u003c\/h3\u003e\n\u003cp\u003eTiny LEDs behind the screen bring precise control over brightness and contrast. Dark areas look deeper, bright scenes shine, and fine details stand out. From shadowy streets to bright skies, every frame feels more balanced and immersive.\u003c\/p\u003e\n\u003ch3\u003ePrecise light, true colour - Pure Spectrum Color\u003c\/h3\u003e\n\u003cp\u003ePure Spectrum Colour uses Samsung’s Mini LED backlight to control light and colour, bringing natural, rich hues and sharp detail to every scene. Colours stay true, and every moment feels balanced and lifelike.\u003c\/p\u003e\n\u003ch2\u003eMore about - Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eSmarter viewing, scene by scene - Mini LED Processor 4K\u003c\/h3\u003e\n\u003cp\u003eNot all content is created in 4K, but it can look like it was. Mini LED Processor 4K intelligently upscales your favourite shows, films and games to near-4K clarity. It adapts sound based on your space and what's on screen, so everything looks sharp and sounds just right, day or night.\u003c\/p\u003e\n\u003ch3\u003eDetails shaped to feel more alive - Mini LED HDR\u003c\/h3\u003e\n\u003cp\u003eEnjoy powerful detail and striking contrast that makes every image feel more alive. The picture adapts scene by scene to deepen blacks, boost colour and ensure nothing gets lost, creating bold, vibrant visuals across films and series.\u003c\/p\u003e\n\u003ch3\u003eYour visuals, boosted - 4K Upscaling\u003c\/h3\u003e\n\u003cp\u003eEnjoy 4K picture quality for viewing your favourite movies, shows and YouTube videos. See everything upscaled into a clearer, brighter and better picture.\u003c\/p\u003e\n\u003ch3\u003eNew life into dull colours - Colour Booster\u003c\/h3\u003e\n\u003cp\u003eExperience colour in a new light, with your TV intelligently enhancing colour expression to make every scene vivid and dynamic.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eStay one step ahead - Motion Xcelerator\u003c\/h3\u003e\n\u003cp\u003eExperience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch2\u003eOne immersive sound experience - Dynamic Sound Pack\u003c\/h2\u003e\n\u003ch3\u003eObject Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eAdaptive Sound\u003c\/h3\u003e\n\u003cp\u003eExperience optimised audio for your viewing with every element of dialogue, music and sound effects individually tailored to what you're watching. Hear every word of a whispered exchange and feel every blast in a blockbuster set piece.\u003c\/p\u003e\n\u003ch3\u003eQ-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eMore about SmartThings\u003c\/h2\u003e\n\u003ch3\u003eControl your TV straight from your phone - Quick Remote\u003c\/h3\u003e\n\u003cp\u003eWith Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more - straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.\u003c\/p\u003e\n\u003ch3\u003eManage energy with intelligent analysis - Al Energy Mode\u003c\/h3\u003e\n\u003cp\u003eMake energy management easy with SmartThings. 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Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eFollow every pass. Catch every goal - AI Football Mode\u003c\/h2\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al- powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. 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Colours stay true, and every moment feels balanced and lifelike.\u003c\/p\u003e\n\u003ch2\u003eDetails shaped to feel more alive - Mini LED HDR\u003c\/h2\u003e\n\u003cp\u003eEnjoy powerful detail and striking contrast that makes every image feel more alive. The picture adapts scene by scene to deepen blacks, boost colour and ensure nothing gets lost, creating bold, vibrant visuals across films and series.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto- adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. 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Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch3\u003eGame without screen tearing and stuttering - FreeSync Premium\u003c\/h3\u003e\n\u003cp\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eTailored sound, in real-time - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. 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Hear every word of a whispered exchange and feel every blast in a blockbuster set piece.\u003c\/p\u003e\n\u003ch3\u003eQ-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. 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Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eGreater clarity guaranteed - Crystal Processor 4K\u003c\/h3\u003e\n\u003cp\u003eExperience enhanced 4K picture and crystal-clear sound with our Crystal Processor. Enjoy your favourite movies, shows and sports with quality visuals and sound.\u003c\/p\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Football Mode\u003c\/h3\u003e\n\u003cp\u003eBring every moment to life with picture and audio settings optimised specifically for football. 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See impressive colour, every time you watch.\u003c\/p\u003e\n\u003ch3\u003eDepth and detail in every scene - HDR powered by HDR10+\u003c\/h3\u003e\n\u003cp\u003eExperience depth and detail in every single frame. By dynamically optimising each scene, you can see dark dramas in new light and bright worlds in greater clarity. Whatever you're watching, watch it in greater depth and detail.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch2\u003eOne immersive sound experience - Dynamic Sound Pack\u003c\/h2\u003e\n\u003ch3\u003eObject Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eAdaptive Sound\u003c\/h3\u003e\n\u003cp\u003eExperience optimised audio for your viewing with every element of dialogue, music and sound effects individually tailored to what you're watching. Hear every word of a whispered exchange and feel every blast in a blockbuster set piece.\u003c\/p\u003e\n\u003ch3\u003eQ-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. 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Plus, with 55\" The Frame, connect all your devices with just one box and one cable, keeping your space clutter-free and your entertainment seamless.\u003c\/p\u003e\n\u003ch3\u003eA flush fit to the wall - Slim Fit Wall Mount\u003c\/h3\u003e\n\u003cp\u003eIncluded in-box, the Slim Fit Wall Mount brings The Frame near flush to the wall for a seamless look that brings a modern touch to your home. Combined with sleek profile of the TV, it creates a refined gallery look in your home.\u003c\/p\u003e\n\u003ch3\u003eSwitch up your style - Customisable Bezels\u003c\/h3\u003e\n\u003cp\u003eDesigned to give your TV the look of a true picture frame, you can personalise your TV with customisable bezels to match your mood and style. 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Access a selection of 30 handpicked artworks every month, curated by professionals, and thoughtfully themed.\u003c\/p\u003e\n\u003ch3\u003eA global art gallery at home - Samsung Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 5,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch3\u003eWhere your artistic journey begins - Art Home\u003c\/h3\u003e\n\u003cp\u003eArt Home helps you organise, browse and manage your favourite pieces on The Frame. 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It's the perfect way to display all your best memories.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality - How does The Frame's picture quality elevate the art it displays?\u003c\/h2\u003e\n\u003ch3\u003eElevate your TV viewing with stunning visuals - Glare Free with QLED\u003c\/h3\u003e\n\u003cp\u003eExperience vibrant, true-to-life visuals on a Glare Free screen. Pantone-validated colours and Quantum Dot technology deliver rich, authentic colour, while boosted brightness ensures every scene, from artwork to movies, looks vivid and immersive, day or night.\u003c\/p\u003e\n\u003ch3\u003eNothing gets between you and the picture - Anti-Glare Technology\u003c\/h3\u003e\n\u003cp\u003eDon't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. 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You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised experience.\u003c\/p\u003e\n\u003ch3\u003eBrightness Sensor\u003c\/h3\u003e\n\u003cp\u003eEnjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.\u003c\/p\u003e\n\u003ch3\u003eMotion Sensor\u003c\/h3\u003e\n\u003cp\u003eA TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.\u003c\/p\u003e\n\u003ch3\u003eMat Canvas \u0026amp; My Photo\u003c\/h3\u003e\n\u003cp\u003eExhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality - How does The Frame's picture quality elevate the art it displays?\u003c\/h2\u003e\n\u003ch3\u003eElevate your TV viewing with brilliant visuals - Glare Free with Neo QLED\u003c\/h3\u003e\n\u003cp\u003eExperience brilliant television and gallery-worthy art, without distracting reflections. Neo QLED with Quantum Mini LEDs delivers rich contrast, vivid colour and sharp detail, while Glare Free technology ensures everything looks clear and beautiful - day or night, on or off.\u003c\/p\u003e\n\u003ch3\u003eNothing gets between you and the picture - Anti-Glare Technology\u003c\/h3\u003e\n\u003cp\u003eDon't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. 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Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster NPU, Up to 4.2x faster GPU, Up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. 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All on one screen\u003c\/h3\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eContent\u003c\/h2\u003e\n\u003ch3\u003eOver 10,000 apps and games, straight to your TV\u003c\/h3\u003e\n\u003cp\u003eTurn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.\u003c\/p\u003e\n\u003ch3\u003eBring the cinematic experience home, enjoy movies included with Bravia\u003c\/h3\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With Bravia technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.\u003c\/p\u003e\n\u003ch2\u003eControl\u003c\/h2\u003e\n\u003ch3\u003eSony | Bravia Connect app \u003c\/h3\u003e\n\u003cp\u003eControl Bravia and Bravia Theatre from your smartphone. 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Press the Google Assistant button on the remote to get started.\u003c\/p\u003e\n\u003ch3\u003eConnect with your Alexa\u003c\/h3\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of Bravia. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eRemote\u003c\/h2\u003e\n\u003ch3\u003eEasy to clean and use. Made with recycled plastic\u003c\/h3\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eThe true beauty of 4K, every time\u003c\/h2\u003e\n\u003cp\u003eThe beauty of 4K is in the details. With 4K X-Reality PRO, even your favourite HD content is upscaled closer to 4K quality, revealing sharper textures and lifelike clarity, all in real time.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eAll your favourites, upgraded to clear 4K pictures\u003c\/h3\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch3\u003eEvery image, alive with vivid colours\u003c\/h3\u003e\n\u003cp\u003eSee natural shades and hues. Live Colour expands the colours of images to the reproducible colours of the TV so everything you see looks vivid and real.\u003c\/p\u003e\n\u003ch3\u003eFast-moving action. Clearer and smoother\u003c\/h3\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch3\u003eRoom-filling, Dolby Atmos and DTS:X sound\u003c\/h3\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos and DTS:X draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eElevated with Dolby Atmos and DTS:X\u003c\/h3\u003e\n\u003cp\u003eDolby Atmos and DTS:X turn sound into an experience. Hear every whisper, every explosion, as if you’re inside the scene.\u003c\/p\u003e\n\u003ch3\u003eEvery sound. Clear and precise\u003c\/h3\u003e\n\u003cp\u003eClear and expansive audio quality. Our unique Clear Phase adjusts the time alignment of sounds at certain heights and evens out their volume for acoustic harmony.\u003c\/p\u003e\n\u003ch3\u003eTouch and control from your headphones\u003c\/h3\u003e\n\u003cp\u003eControl your Bravia with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote.\u003c\/p\u003e\n\u003ch3\u003eGoogle Cast \u003c\/h3\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eSlim look. Everyday fun\u003c\/h3\u003e\n\u003cp\u003eBeautifully designed for fun-filled entertainment. This TV with a Flush Surface design fits harmoniously in your living space and blends with a variety of contemporary décor.\u003c\/p\u003e\n\u003ch3\u003eFlush Surface. Enthralling viewing\u003c\/h3\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch3\u003eSlim T Shape Blade Stand\u003c\/h3\u003e\n\u003cp\u003eHarmonises with your room and décor. Our Slim T Shape Blade Stand perfectly matches the TV and your living space.\u003c\/p\u003e\n\u003ch2\u003eGame\u003c\/h2\u003e\n\u003ch3\u003eJaw-dropping graphics. Immersive soundscapes. Game on.\u003c\/h3\u003e\n\u003cp\u003eBe right at the heart of the action with Bravia. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch3\u003eAuto HDR Tone Mapping \u003c\/h3\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 and PS5 Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch3\u003eAuto Genre Picture Mode\u003c\/h3\u003e\n\u003cp\u003eBravia automatically switches into Game Mode with PS5 and PS5 Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch3\u003eStream PlayStation games to your Bravia\u003c\/h3\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible Bravia connected to the internet. The PS Remote Play app lets you control your PS5, PS5 Pro or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch3\u003eOne place for all your game settings\u003c\/h3\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch3\u003eVarious features in HDMI 2.1\u003c\/h3\u003e\n\u003cp\u003eWith Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility\u003c\/h2\u003e\n\u003ch3\u003eLove the planet, smart for all\u003c\/h3\u003e\n\u003cp\u003eBravia is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eEnvironment\u003c\/h2\u003e\n\u003ch3\u003eBalancing environment and entertainment\u003c\/h3\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. Bravia helps you optimise energy consumption with the Eco Dashboard 2 while reducing CO2 emissions by 12%, cutting packaging size by maximum 15% and total weight by maximum 23%.\u003c\/p\u003e\n\u003ch3\u003eAiming to achieve a smaller footprint \u003c\/h3\u003e\n\u003cp\u003eOur Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003ch3\u003eCheck your eco settings. See your power usage\u003c\/h3\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003ch3\u003eEasy to clean and use. Made with recycled plastic. \u003c\/h3\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch3\u003eLess packaging. Less CO2\u003c\/h3\u003e\n\u003cp\u003eOur packaging is maximum 15% smaller and maximum 23% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 12%.\u003c\/p\u003e\n\u003ch2\u003eAccessibility\u003c\/h2\u003e\n\u003ch3\u003eAccessibility for all, whatever your needs\u003c\/h3\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.\u003c\/p\u003e\n\u003ch3\u003eInitiatives at Sony\u003c\/h3\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003ch3\u003eTalkback and text magnification functions\u003c\/h3\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003ch3\u003eAccessible for all\u003c\/h3\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the Bravia Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003ch3\u003eColour inversion \u003c\/h3\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003ch3\u003eAccessibility shortcut\u003c\/h3\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003ch3\u003eMenu timeout function\u003c\/h3\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003ch3\u003eSubtitle\u003c\/h3\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003ch3\u003eVolume preset. No more loud surprises\u003c\/h3\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Backlight Control\u003c\/li\u003e\n\u003cli\u003eCl+\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup With Talkback\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-On Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":54349212647770,"sku":"K50S25M2PB.UKA","price":699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K50S25M2PB.UKA_1.png?v=1782220021"},{"product_id":"sony-bravia-2-ii-55-4k-smart-tv-black-k55s25m2pb-uka","title":"Sony Bravia 2 II 55\" 4K Smart TV - Black | K55S25M2PB.UKA","description":"\u003cdiv\u003e\n\u003ch2\u003eLife, upscaled. In 4K\u003c\/h2\u003e\n\u003cp\u003eYour first step into a world of crystal clear wonder. Every moment, now more vibrant and alive. Everything essential, now even more exceptional.\u003c\/p\u003e\n\u003ch2\u003eMovies come alive at home\u003c\/h2\u003e\n\u003cp\u003eBravia is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003ch2\u003eEntertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eSmart\u003c\/h2\u003e\n\u003ch3\u003eEverything you stream. All on one screen\u003c\/h3\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eContent\u003c\/h2\u003e\n\u003ch3\u003eOver 10,000 apps and games, straight to your TV\u003c\/h3\u003e\n\u003cp\u003eTurn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.\u003c\/p\u003e\n\u003ch3\u003eBring the cinematic experience home, enjoy movies included with Bravia\u003c\/h3\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With Bravia technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.\u003c\/p\u003e\n\u003ch2\u003eControl\u003c\/h2\u003e\n\u003ch3\u003eSony | Bravia Connect app \u003c\/h3\u003e\n\u003cp\u003eControl Bravia and Bravia Theatre from your smartphone. With the Bravia Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch3\u003eGoogle Cast\u003c\/h3\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch3\u003eCompatible with Apple AirPlay 2\u003c\/h3\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch3\u003eDo more on your TV with your voice with Google Assistant\u003c\/h3\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Press the Google Assistant button on the remote to get started.\u003c\/p\u003e\n\u003ch3\u003eConnect with your Alexa\u003c\/h3\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of Bravia. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eRemote\u003c\/h2\u003e\n\u003ch3\u003eEasy to clean and use. Made with recycled plastic\u003c\/h3\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eThe true beauty of 4K, every time\u003c\/h2\u003e\n\u003cp\u003eThe beauty of 4K is in the details. With 4K X-Reality PRO, even your favourite HD content is upscaled closer to 4K quality, revealing sharper textures and lifelike clarity, all in real time.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eAll your favourites, upgraded to clear 4K pictures\u003c\/h3\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch3\u003eEvery image, alive with vivid colours\u003c\/h3\u003e\n\u003cp\u003eSee natural shades and hues. Live Colour expands the colours of images to the reproducible colours of the TV so everything you see looks vivid and real.\u003c\/p\u003e\n\u003ch3\u003eFast-moving action. Clearer and smoother\u003c\/h3\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch3\u003eRoom-filling, Dolby Atmos and DTS:X sound\u003c\/h3\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos and DTS:X draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eElevated with Dolby Atmos and DTS:X\u003c\/h3\u003e\n\u003cp\u003eDolby Atmos and DTS:X turn sound into an experience. Hear every whisper, every explosion, as if you’re inside the scene.\u003c\/p\u003e\n\u003ch3\u003eEvery sound. Clear and precise\u003c\/h3\u003e\n\u003cp\u003eClear and expansive audio quality. Our unique Clear Phase adjusts the time alignment of sounds at certain heights and evens out their volume for acoustic harmony.\u003c\/p\u003e\n\u003ch3\u003eTouch and control from your headphones\u003c\/h3\u003e\n\u003cp\u003eControl your Bravia with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote.\u003c\/p\u003e\n\u003ch3\u003eGoogle Cast \u003c\/h3\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eSlim look. Everyday fun\u003c\/h3\u003e\n\u003cp\u003eBeautifully designed for fun-filled entertainment. This TV with a Flush Surface design fits harmoniously in your living space and blends with a variety of contemporary décor.\u003c\/p\u003e\n\u003ch3\u003eFlush Surface. Enthralling viewing\u003c\/h3\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch3\u003eSlim T Shape Blade Stand\u003c\/h3\u003e\n\u003cp\u003eHarmonises with your room and décor. Our Slim T Shape Blade Stand perfectly matches the TV and your living space.\u003c\/p\u003e\n\u003ch2\u003eGame\u003c\/h2\u003e\n\u003ch3\u003eJaw-dropping graphics. Immersive soundscapes. Game on.\u003c\/h3\u003e\n\u003cp\u003eBe right at the heart of the action with Bravia. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch3\u003eAuto HDR Tone Mapping \u003c\/h3\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 and PS5 Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch3\u003eAuto Genre Picture Mode\u003c\/h3\u003e\n\u003cp\u003eBravia automatically switches into Game Mode with PS5 and PS5 Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch3\u003eStream PlayStation games to your Bravia\u003c\/h3\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible Bravia connected to the internet. The PS Remote Play app lets you control your PS5, PS5 Pro or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch3\u003eOne place for all your game settings\u003c\/h3\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch3\u003eVarious features in HDMI 2.1\u003c\/h3\u003e\n\u003cp\u003eWith Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility\u003c\/h2\u003e\n\u003ch3\u003eLove the planet, smart for all\u003c\/h3\u003e\n\u003cp\u003eBravia is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eEnvironment\u003c\/h2\u003e\n\u003ch3\u003eBalancing environment and entertainment\u003c\/h3\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. 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