{"title":"OLED TVs","description":"\u003cp\u003eExperience cinematic brilliance with OLED TVs from DID Electrical, where every pixel lights up independently for breathtaking contrast, vibrant colours, and deep blacks. Whether you’re upgrading your living room with a 55-inch OLED TV, exploring LG and \u003ca title=\"Samsung OLED Smart TVs\" href=\"https:\/\/www.zulqevxaniro.shop\/collections\/samsung-oled-tvs\"\u003eSamsung OLED smart TVs\u003c\/a\u003e, or investing in an ultra-slim 4K OLED tv display, you’ll enjoy exceptional clarity, smooth motion, and immersive viewing — redefining what a television can do.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDistinctive Qualities of OLED TVs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Picture Quality: \u003c\/strong\u003eOLED technology delivers perfect black levels and infinite contrast, producing stunningly realistic images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Colours and Wide Viewing Angles: \u003c\/strong\u003eEnjoy true-to-life colour accuracy and consistent brightness from every angle, making OLED ideal for any seating position.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Thin, Modern Design: \u003c\/strong\u003eWith sleek and minimal frames, OLED TVs enhance your home décor while offering a premium viewing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Efficiency: \u003c\/strong\u003eOLED panels use self-lit pixels, consuming less power compared to traditional LED displays for better efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart TV Features: \u003c\/strong\u003eAccess your favourite apps, streaming services, and voice control options with built-in smart technology.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K and HDR Brilliance: \u003c\/strong\u003eExperience ultra-high-definition visuals with HDR support, delivering dynamic contrast and lifelike depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eShopping OLED TVs with Confidence\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eChoosing your perfect OLED TV at DID Electrical is easy and rewarding. Whether you’re comparing 43-inch oled tv to 65-inch OLED models, exploring 4K or HDR options, or deciding between LG, Samsung, or Sony, you’ll find clear product details and expert guidance to help you make the right choice. Our collection brings you premium technology, intuitive features, and exceptional image quality — making every movie night unforgettable.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eElevating Your Shopping Experience At DID Electrical\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAt DID Electrical, we combine trusted expertise with unbeatable value. Browse our curated range of OLED TVs Ireland, enjoy secure online shopping, and benefit from fast nationwide delivery and reliable after-sales support. With DID Electrical, you’re not just buying a TV you’re upgrading your entertainment experience with Ireland’s most trusted electronics retailer.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is an OLED TV?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn OLED TV uses organic light-emitting diodes where each pixel lights up independently, allowing perfect black levels and stunning colour contrast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs OLED better than LED or QLED?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, OLED TVs offer superior contrast, faster response times, and wider viewing angles, making them ideal for high-end home entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre OLED TVs good for gaming?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, many OLED models include 120Hz refresh rates and low input lag, ensuring smooth, responsive gameplay.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo OLED TVs support 4K resolution?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, nearly all OLED TVs support 4K UHD, and many also include HDR10 and Dolby Vision for enhanced picture quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sizes are available for OLED TVs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt zulqevxaniro.shop, you’ll find OLED TVs ranging from 42 inches to 83 inches, suitable for both compact spaces and full home cinemas.\u003c\/p\u003e","products":[{"product_id":"sony-bravia-xr-a90k-48-4k-smart-tv-titanium-black-xr48a90ku","title":"Sony Bravia XR A90K 48\" 4K Smart TV - Titanium Black | XR48A90KU","description":"\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.\u003c\/li\u003e\n\u003cli\u003eTake your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5\u003c\/li\u003e\n\u003cli\u003eGet the advantage in high-performance gaming with 4K\/120,10 VRR,11 ALLM as specified in HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eImmersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro\u003c\/li\u003e\n\u003cli\u003eBillions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro\u003c\/li\u003e\n\u003cli\u003eGoogle TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support\u003c\/li\u003e\n\u003cli\u003eEnjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app\u003c\/li\u003e\n\u003cli\u003eExperience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode\u003c\/li\u003e\n\u003cli\u003eHear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eSee blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology\u003c\/li\u003e\n\u003cli\u003eBring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling\u003c\/li\u003e\n\u003cli\u003eMulti-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar\u003c\/li\u003e\n\u003cli\u003eWith the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment\u003c\/li\u003e\n\u003cli\u003eRedesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBeauty of OLED in a compact size, perfect for gaming\u003c\/h2\u003e\n\u003cp\u003eEnjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR. Take your gaming to a whole new level of immersion, even in a smaller size.\u003c\/p\u003e\n\u003ch2\u003eNext generation picture and sound with Cognitive Intelligence\u003c\/h2\u003e\n\u003cp\u003eTake vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.\u003c\/p\u003e\n\u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e\n\u003cp\u003eOur Cognitive Processor XR analyzes visual information and enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. With XR OLED Contrast Pro, color and contrast are boosted in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness.\u003c\/p\u003e\n\u003ch2\u003eCompact TV for gaming, immersive picture and sound\u003c\/h2\u003e\n\u003cp\u003eThe compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.\u003c\/p\u003e\n\u003ch2\u003eScreen is the speaker, pictures and sound in harmony\u003c\/h2\u003e\n\u003cp\u003eAcoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.\u003c\/p\u003e\n\u003ch2\u003eHands-free help from Google\u003c\/h2\u003e\n\u003cp\u003eWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, \"Hey Google, what should I watch?\". Even get answers on screen, control smart home devices, and more.\u003c\/p\u003e\n\u003ch2\u003eRenew, recycle and reduce, designed for the environment\u003c\/h2\u003e\n\u003cp\u003eOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.\u003c\/p\u003e\n\u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e\n\u003cp\u003eXR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.\u003c\/p\u003e\n\u003ch2\u003eA wide color spectrum for real-world shades and hues\u003c\/h2\u003e\n\u003cp\u003ePowered by our Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.\u003c\/p\u003e\n\u003ch2\u003eRecreating lost texture, all your content upscaled to 4K\u003c\/h2\u003e\n\u003cp\u003eWith XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.\u003c\/p\u003e\n\u003ch2\u003eIntelligent motion processing for smooth, fast-moving action\u003c\/h2\u003e\n\u003cp\u003ePowered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colors from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eScreen is the speaker, sound follows pictures precisely\u003c\/h2\u003e\n\u003cp\u003eSound comes directly from the screen with Acoustic Surface Audio＋. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.\u003c\/p\u003e\n\u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e\n\u003cp\u003eWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003ch2\u003eVoice Zoom 2 enhances voices for clearer dialogue\u003c\/h2\u003e\n\u003cp\u003eHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).\u003c\/p\u003e\n\u003ch2\u003eSupreme picture and sound, whatever the environment\u003c\/h2\u003e\n\u003cp\u003eSit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensor automatically adjusts picture and sound to your environment.\u003c\/p\u003e\n\u003ch2\u003eStep up to even better viewing, optimized with BRAVIA CAM\u003c\/h2\u003e\n\u003cp\u003eConnect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.\u003c\/p\u003e\n\u003ch2\u003eDiscover new ways to enjoy TV with BRAVIA CAM\u003c\/h2\u003e\n\u003cp\u003eYou're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There’s also video chat, gesture controls, and other new experiences waiting to be explored.\u003c\/p\u003e\n\u003ch2\u003eEnjoy video chat with friends and family on the big screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.\u003c\/p\u003e\n\u003ch2\u003eWhat you want to watch, all in one place\u003c\/h2\u003e\n\u003cp\u003eEasily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.\u003c\/p\u003e\n\u003ch2\u003eJust for you\u003c\/h2\u003e\n\u003cp\u003eDiscover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.\u003c\/p\u003e\n\u003ch2\u003eEasily control your smart home\u003c\/h2\u003e\n\u003cp\u003eUse your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.\u003c\/p\u003e\n\u003ch2\u003eSupersize your smartphone favorites\u003c\/h2\u003e\n\u003cp\u003eQuickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.\u003c\/p\u003e\n\u003ch2\u003eSimple and premium remote, easy to use even in darkness\u003c\/h2\u003e\n\u003cp\u003eWe've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.\u003c\/p\u003e\n\u003ch2\u003eEasily find your lost remote with your voice\u003c\/h2\u003e\n\u003cp\u003eNever lose your remote behind sofa cushions again. With the Finder function, you simply need to say \"Hey Google, find my remote\" or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.\u003c\/p\u003e\n\u003ch2\u003eEasy to wipe, always stays clean\u003c\/h2\u003e\n\u003cp\u003eDesigned with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.\u003c\/p\u003e\n\u003ch2\u003eControl all your devices with one smart remote\u003c\/h2\u003e\n\u003cp\u003eAll your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.\u003c\/p\u003e\n\u003ch2\u003eVersatile One Slate design immerses you in the action\u003c\/h2\u003e\n\u003cp\u003eOur minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.\u003c\/p\u003e\n\u003ch2\u003eEasily adjustable premium stand for desktops\u003c\/h2\u003e\n\u003cp\u003eA versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.\u003c\/p\u003e\n\u003ch2\u003eMetal Flush Surface for immersive viewing\u003c\/h2\u003e\n\u003cp\u003eThe premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.\u003c\/p\u003e\n\u003ch2\u003eAluminum Center Plate, luxurious look and feel\u003c\/h2\u003e\n\u003cp\u003eOur metal finish stand has been designed to perfectly match the TV and harmonizes with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eEven more studio quality entertainment, as the creator intended\u003c\/h2\u003e\n\u003cp\u003eWith a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimized\u003c\/h2\u003e\n\u003cp\u003eEnjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.\u003c\/p\u003e\n\u003ch2\u003eOptimizing picture for all your favorite content\u003c\/h2\u003e\n\u003cp\u003eEnjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":41879326884028,"sku":"XR48A90KU","price":1449.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/products\/XR48A90KU-1.png?v=1657274800"},{"product_id":"sony-bravia-8-55-4k-smart-tv-dark-silver-k55xr80pu","title":"Sony Bravia 8 55\" 4K Smart TV - Dark Silver | K55XR80PU","description":"\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch2\u003eSeamlessly blends into your wall\u003c\/h2\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch2\u003eVibration finish. Harmonises with your home.\u003c\/h2\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch2\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h2\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch2\u003eMulti-purpose stand fits your style\u003c\/h2\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch2\u003eClutter-free from every angle\u003c\/h2\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colours from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eBring cinematic pictures home\u003c\/h2\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear voice. Precise dialogue.\u003c\/h2\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch2\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h2\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch2\u003eControl your BRAVIA Theatre effortlessly\u003c\/h2\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch2\u003eSony | BRAVIA Connect app\u003c\/h2\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch2\u003eHDMI connection. Easier for everyone.\u003c\/h2\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch2\u003eSingle view, simultaneous sound\u003c\/h2\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen.\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eIMAX Enhanced sound by DTS:X\u003c\/h2\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eSONY PICTURES CORE brings the cinematic experience home\u003c\/h2\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h2\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e\n\u003ch2\u003eSony and Prime Video bring studio pictures home\u003c\/h2\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e\n\u003ch2\u003eImmersive movie experience\u003c\/h2\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eStay tuned. Stay calm.\u003c\/h2\u003e\n\u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say \"Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eConnect with your Alexa\u003c\/h2\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA.\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eMore intuitive. Modern interface.\u003c\/h2\u003e\n\u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.\u003c\/p\u003e\n\u003ch2\u003eBest seat. Anywhere. Anytime.\u003c\/h2\u003e\n\u003cp\u003eWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\u003c\/p\u003e\n\u003ch2\u003eAuto Power Saving\u003c\/h2\u003e\n\u003cp\u003eSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\u003c\/p\u003e\n\u003ch2\u003eProximity Alert\u003c\/h2\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\u003c\/p\u003e\n\u003ch2\u003eCamera covered, privacy protected\u003c\/h2\u003e\n\u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\u003c\/p\u003e\n\u003ch2\u003eEco Remote. Easy to find, clean and use anytime.\u003c\/h2\u003e\n\u003cp\u003eTruly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eCheck your eco settings. See your power usage.\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eBeautiful design. Made durable. With less virgin plastic.\u003c\/h2\u003e\n\u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003ePerfect for PlayStation? 5\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported.\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e\n\u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eInformation on security updates\u003c\/h2\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49277593780570,"sku":"K55XR80PU","price":1499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55XR80PU-1_17832ff9-27fe-4869-a42e-033437622733.jpg?v=1724822500"},{"product_id":"sony-bravia-8-65-4k-smart-tv-dark-silver-k65xr80u","title":"Sony Bravia 8 65\" 4K Smart TV - Dark Silver | K65XR80U","description":"\u003ch2\u003eAesthetic slimness, blends in beautifully\u003c\/h2\u003e\n\u003cp\u003eThe perfect centrepiece for your living space with slim styling that harmonises in any environment, lifelike pictures and atmospheric sound.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. Slim and chic for your living space.\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere.\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home.\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eClear pictures. Refined and upscaled to 4K.\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. Precise dialogue.\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen men\u003c\/p\u003e\n\u003ch3\u003eHDMI connection. Easier for everyone.\u003c\/h3\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch3\u003eSingle view, simultaneous sound\u003c\/h3\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eSmart - Entertainment you love. With help from Google.\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eEco - Love entertainment. 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Pair with a PlayStation5 console for absolute immersion.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eConnectivity\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBluetooth Profile Support - Version 5.3,HID (mouse\/keyboard connectivity)\/HOGP (Low Energy device connectivity)\/SPP(Serial Port Profile)\/A2DP (stereo audio)\/AVRCP (AV remote control)\u003c\/li\u003e\n\u003cli\u003eChromecast Built-In\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eSimultaneous Sound Output with TV Speaker - Bluetooth A2DP Device\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSound (Processing)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDolby Audio Format Support - Dolby Audio, Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eDTS Audio Format Support - DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS :X\u003c\/li\u003e\n\u003cli\u003e3D Surround Upscaling\u003c\/li\u003e\n\u003cli\u003eReady for 360 Spatial Sound Personalizer\u003c\/li\u003e\n\u003cli\u003eAcoustic Center Sync\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSoftware\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eBuilt-In Mic Switch\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eApplication Store - Google Play Store\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with Calman\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessibility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-On Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eUSB Type-C Cable\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51149869187418,"sku":"K65XR80U","price":1849.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K65XR80PU-7.jpg?v=1770219350"},{"product_id":"lg-evo-55-4k-smart-tv-oled55g54lw-aek","title":"LG evo 55\" 4K Smart TV | OLED55G54LW.AEK","description":"\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cp\u003eDelivers cutting-edge display performance, intelligent processing, and immersive features in a sleek, gallery-style design. Perfect for film enthusiasts, gamers, and modern living spaces, this premium TV offers refined visuals and advanced functionality.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOLED evo with Brightness Booster Ultimate\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e55-inch OLED evo panel for self-lit pixel precision\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrightness Booster Ultimate delivers enhanced luminance for brighter, more vivid images\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExceptional contrast, perfect blacks, and wide color range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNext-Gen AI Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eα11 AI Processor 4K Gen2 intelligently adjusts picture and sound in real time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDynamic Tone Mapping Pro for precise HDR rendering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI Super Upscaling improves clarity and detail in non-4K content\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI Sound Pro with virtual 11.1.2 channel output\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFilmmaker Mode \u0026amp; Ambient Light Sensing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePreserves original aspect ratios, color, and frame rates for a director-intended experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAmbient light sensing adapts brightness and tone based on room conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOptimized for Gaming\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e4K resolution with refresh rates up to 144Hz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNVIDIA G-SYNC, AMD FreeSync Premium, and VRR support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGame Optimizer menu for real-time setting adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLow input lag and fast response time for smooth gameplay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ewebOS 25 Smart Platform\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePersonalized user profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAccess to major streaming apps and services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVoice control support (Alexa, Google Assistant)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApple AirPlay 2 and Chromecast built-in\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmart home control with LG ThinQ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Audio \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e60W 4.2-channel sound system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWOW Orchestra compatibility for integrated soundbar performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-slim \"Gallery\" design for flush wall-mounting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBezel-less display enhances immersion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e4 x HDMI 2.1 ports with eARC\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 x USB ports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical digital audio out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEthernet, Wi-Fi 6, and Bluetooth 5.1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnergy \u0026amp; Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eEnergy class: G\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSDR power: 77W | HDR power: 165W per 1000 hours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStandby: 0.5W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWithout stand: 1222 x 703 x 27.2 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeight: 17.9 kg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s in the Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLG OLED55G54LW TV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWall mount bracket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemote control with batteries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUser manual and quick start guide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51316985692506,"sku":"OLED55G54LW.AEK","price":1699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/424896_1.jpg?v=1767618956"},{"product_id":"lg-evo-ai-b5-48-4k-smart-tv-oled48b56la-aek","title":"LG evo AI B5 48\" 4K Smart TV | OLED48B56LA.AEK","description":"\u003ch3 data-end=\"336\" data-start=\"319\"\u003eKey Features:\u003c\/h3\u003e\n\u003cp data-end=\"369\" data-start=\"338\"\u003e\u003cstrong data-end=\"367\" data-start=\"338\"\u003eDisplay \u0026amp; Picture Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"668\" data-start=\"370\"\u003e\n\u003cli data-end=\"411\" data-start=\"370\"\u003e\n\u003cp data-end=\"411\" data-start=\"372\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e48-inch 4K Ultra HD OLED panel (3840 x 2160)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"455\" data-start=\"412\"\u003e\n\u003cp data-end=\"455\" data-start=\"414\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSelf-lit pixels for infinite contrast and true blacks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"499\" data-start=\"456\"\u003e\n\u003cp data-end=\"499\" data-start=\"458\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports Dolby Vision, HDR10, and HLG for enhanced dynamic range\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"543\" data-start=\"500\"\u003e\n\u003cp data-end=\"543\" data-start=\"502\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePixel Dimming technology for precise light control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"587\" data-start=\"544\"\u003e\n\u003cp data-end=\"587\" data-start=\"546\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eα8 AI Processor 4K for optimized picture and sound\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"668\" data-start=\"588\"\u003e\n\u003cp data-end=\"668\" data-start=\"590\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Picture Pro and AI Super Upscaling for improved image clarity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"670\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"670\"\u003e\u003cstrong data-end=\"689\" data-start=\"670\"\u003eGaming Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"948\" data-start=\"692\"\u003e\n\u003cli data-end=\"735\" data-start=\"692\"\u003e\n\u003cp data-end=\"735\" data-start=\"694\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eNative 120Hz refresh rate for smooth motion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"779\" data-start=\"736\"\u003e\n\u003cp data-end=\"779\" data-start=\"738\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports NVIDIA G-SYNC and AMD FreeSync for tear-free gaming\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"823\" data-start=\"780\"\u003e\n\u003cp data-end=\"823\" data-start=\"782\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVariable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"867\" data-start=\"824\"\u003e\n\u003cp data-end=\"867\" data-start=\"826\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eGame Optimizer and Game Dashboard for customizable settings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"948\" data-start=\"868\"\u003e\n\u003cp data-end=\"948\" data-start=\"870\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHGiG mode for accurate HDR gaming visuals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"977\" data-start=\"950\"\u003e\u003cstrong data-end=\"975\" data-start=\"950\"\u003eSmart TV Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1234\" data-start=\"978\"\u003e\n\u003cli data-end=\"1021\" data-start=\"978\"\u003e\n\u003cp data-end=\"1021\" data-start=\"980\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ewebOS 24 platform with access to popular streaming services\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1065\" data-start=\"1022\"\u003e\n\u003cp data-end=\"1065\" data-start=\"1024\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBuilt-in Amazon Alexa and compatibility with Google Assistant\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1109\" data-start=\"1066\"\u003e\n\u003cp data-end=\"1109\" data-start=\"1068\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eApple AirPlay 2 and HomeKit support for seamless integration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1153\" data-start=\"1110\"\u003e\n\u003cp data-end=\"1153\" data-start=\"1112\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMagic Remote with voice control functionality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1234\" data-start=\"1154\"\u003e\n\u003cp data-end=\"1234\" data-start=\"1156\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMulti View and screen mirroring features\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1259\" data-start=\"1236\"\u003e\u003cstrong data-end=\"1257\" data-start=\"1236\"\u003eAudio Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1516\" data-start=\"1260\"\u003e\n\u003cli data-end=\"1303\" data-start=\"1260\"\u003e\n\u003cp data-end=\"1303\" data-start=\"1262\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e20W 2.0 channel speaker system with down-firing speakers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1347\" data-start=\"1304\"\u003e\n\u003cp data-end=\"1347\" data-start=\"1306\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports Dolby Atmos for immersive sound\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1391\" data-start=\"1348\"\u003e\n\u003cp data-end=\"1391\" data-start=\"1350\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Sound Pro for virtual 9.1.2 surround sound experience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1435\" data-start=\"1392\"\u003e\n\u003cp data-end=\"1435\" data-start=\"1394\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Acoustic Tuning for room-optimized audio\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1516\" data-start=\"1436\"\u003e\n\u003cp data-end=\"1516\" data-start=\"1438\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBluetooth Surround Ready and WiSA Ready for wireless audio options\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1544\" data-start=\"1518\"\u003e\u003cstrong data-end=\"1542\" data-start=\"1518\"\u003eConnectivity Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1801\" data-start=\"1545\"\u003e\n\u003cli data-end=\"1588\" data-start=\"1545\"\u003e\n\u003cp data-end=\"1588\" data-start=\"1547\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e4 x HDMI 2.1 ports with eARC support\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1632\" data-start=\"1589\"\u003e\n\u003cp data-end=\"1632\" data-start=\"1591\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e2 x USB 2.0 ports for media playback and recording\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1676\" data-start=\"1633\"\u003e\n\u003cp data-end=\"1676\" data-start=\"1635\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eOptical digital audio output and headphone jack\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1720\" data-start=\"1677\"\u003e\n\u003cp data-end=\"1720\" data-start=\"1679\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWi-Fi 5 and Bluetooth 5.1 for wireless connectivity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1801\" data-start=\"1721\"\u003e\n\u003cp data-end=\"1801\" data-start=\"1723\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEthernet port for stable wired internet connection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1828\" data-start=\"1803\"\u003e\u003cstrong data-end=\"1826\" data-start=\"1803\"\u003eDesign \u0026amp; Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2045\" data-start=\"1829\"\u003e\n\u003cli data-end=\"1872\" data-start=\"1829\"\u003e\n\u003cp data-end=\"1872\" data-start=\"1831\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSlim profile with minimal bezels for a sleek appearance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1916\" data-start=\"1873\"\u003e\n\u003cp data-end=\"1916\" data-start=\"1875\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDimensions without stand: 1070 x 620 x 45.9 mm\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1960\" data-start=\"1917\"\u003e\n\u003cp data-end=\"1960\" data-start=\"1919\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWeight without stand: 11.5 kg\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2045\" data-start=\"1961\"\u003e\n\u003cp data-end=\"2045\" data-start=\"1963\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVESA mount compatible (300 x 200 mm) for flexible installation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2070\" data-start=\"2047\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2070\" data-start=\"2047\"\u003e\u003cstrong data-end=\"2068\" data-start=\"2047\"\u003eEnergy Efficiency\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2293\" data-start=\"2071\"\u003e\n\u003cli data-end=\"2116\" data-start=\"2071\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2073\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnergy efficiency class: G\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2162\" data-start=\"2117\"\u003e\n\u003cp data-end=\"2162\" data-start=\"2119\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePower consumption (SDR): 64.8W\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2208\" data-start=\"2163\"\u003e\n\u003cp data-end=\"2208\" data-start=\"2165\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePower consumption (HDR): 115W\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2209\"\u003e\n\u003cp data-end=\"2293\" data-start=\"2211\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStandby power consumption: 0.5W\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" rel=\"noopener\" href=\"https:\/\/business.currys.co.uk\/catalogue\/tv-entertainment\/tvs\/all-tvs\/lg-oled48b46la-48-smart-4k-ultra-hd-hdr-oled-tv-with-amazon-alexa\/B581316B?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51334000279898,"sku":"OLED48B56LA.AEK","price":799.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/1_d45e20bb-5112-4f0a-8f5b-1265212c2812.png?v=1767625394"},{"product_id":"lg-c54-evo-ai-48-4k-smart-tv-oled48c54la-aek","title":"LG C54 evo AI 48\" 4K Smart TV | OLED48C54LA.AEK","description":"\u003cdiv\u003e\n\u003ch2\u003eNext-level visual detail with the brilliant alpha 9 AI Processor Gen8\u003c\/h2\u003e\n\u003cp\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApprox.1.7x NPU Greater AI Neural Processing\u003c\/li\u003e\n\u003cli\u003e1.7x CPU Faster Operation\u003c\/li\u003e\n\u003cli\u003e2.1x GPU Improved Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExperience Perfect Black OLED, only with LG OLED\u003c\/h2\u003e\n\u003ch3\u003ePerfect Black even in bright or dark spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003ch2\u003ePerfect Colour\u003c\/h2\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Pro brings every frame to life\u003c\/h2\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote completes the AI experience\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID\u003c\/h2\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003ch2\u003eAI Search\u003c\/h2\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003ch2\u003eAI Chatbot\u003c\/h2\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h2\u003e\n\u003ch3\u003eVoice clarity with Al Voice Remastering\u003c\/h3\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.\u003c\/p\u003e\n\u003ch2\u003eDynamic Sound Booster powered by Al Processor\u003c\/h2\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003ch2\u003eAll-encompassing surround sound with virtual 11.1.2 channels\u003c\/h2\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003ch2\u003eEnrich your sound with LG TV and LG Soundbar\u003c\/h2\u003e\n\u003ch3\u003eWOW Orchestra, immersive sound through perfect synergy\u003c\/h3\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003ch2\u003eUltra Slim Design\u003c\/h2\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003ch2\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h2\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003ch2\u003eStream a variety of content. Free\u003c\/h2\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch2\u003eCost-free. Contract-free. Cable-free\u003c\/h2\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo Payment\u003c\/li\u003e\n\u003cli\u003eNo Subscription\u003c\/li\u003e\n\u003cli\u003eNo Set-top\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003ch2\u003eUltimate Gameplay\u003c\/h2\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003ch2\u003eBest OLED TV for Movies\u003c\/h2\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision \u0026amp; Ambient FilmMaker Mode\u003c\/h2\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003ch2\u003eMade with the environment in mind\u003c\/h2\u003e\n\u003cp\u003eTrusted global institutions have recognized LG TV's eco-conscious efforts. Now certified for resource efficiency by Intertek.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues\u003c\/li\u003e\n\u003cli\u003eBrighter visuals from the new light boosting algorithm of Brightness Booster\u003c\/li\u003e\n\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI Magic Remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Magic Remote MR25GA\u003c\/li\u003e\n\u003cli\u003ePower Cable (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51410549965146,"sku":"OLED48C54LA.AEK","price":1099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED48C54LA.AEK-1.jpg?v=1767619241"},{"product_id":"lg-evo-g5-65-4k-smart-tv-oled65g54lw-aek","title":"LG evo G5 65\" 4K Smart TV | OLED65G54LW.AEK","description":"\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eOur most brilliant alpha 11 AI Processor Gen2 for the best viewing experience\u003c\/h2\u003e\n\u003cp\u003ealpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\u003c\/p\u003e\n\u003ch2\u003e3X brighter visuals with Brightness Booster Ultimate\u003c\/h2\u003e\n\u003cp\u003eThe alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.\u003c\/p\u003e\n\u003ch3\u003eTitle reads, Experience Perfect Black OLED, only with LG OLED.\u003c\/h3\u003e\n\u003ch2\u003ePerfect Black even in bright or dark spaces\u003c\/h2\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003ch2\u003ePerfect Colour\u003c\/h2\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Pro brings every frame to life\u003c\/h2\u003e\n\u003cp\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003ch3\u003eThe next generation of LG AI TV\u003c\/h3\u003e\n\u003ch2\u003eAI Magic Remote completes the AI experience\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID\u003c\/h2\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003ch2\u003eAI Search\u003c\/h2\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003ch2\u003eAI Chatbot\u003c\/h2\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch3\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h3\u003e\n\u003ch2\u003eMost optimal sound with AI Object Remastering\u003c\/h2\u003e\n\u003cp\u003eHear every sound element effortlessly with AI-balanced audio. AI Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\u003c\/p\u003e\n\u003ch3\u003eEnrich your sound with LG TV and LG Soundbar\u003c\/h3\u003e\n\u003ch2\u003eWOW Orchestra, immersive sound through perfect synergy\u003c\/h2\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003ch2\u003eOne Wall Design\u003c\/h2\u003e\n\u003cp\u003eWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\u003c\/p\u003e\n\u003ch2\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h2\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003ch2\u003eStream a variety of content Free\u003c\/h2\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch2\u003eCost-free. Contract-free. Cable-free\u003c\/h2\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003ch2\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! 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Ultimate visuals and slimness.\u003c\/h2\u003e\n\u003cp\u003eBeauty and brilliance. With its refined design, stunning contrast, and vibrant colour, illuminated by QD-OLED, every moment at home feels like a special occasion.\u003c\/p\u003e\n\u003ch2\u003eCinema\u003c\/h2\u003e\n\u003ch3\u003eYour home. Your cinema\u003c\/h3\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003ch3\u003eFrom the studio to your screen\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch3\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h3\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.\u003c\/p\u003e\n\u003ch3\u003eSony Pictures Core brings the cinematic experience home\u003c\/h3\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. Sony Pictures Core Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003ch3\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h3\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e\n\u003ch3\u003eSony and Prime Video bring the movie theatre experience to your home\u003c\/h3\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e\n\u003ch3\u003eImmersive movie experience\u003c\/h3\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003ch3\u003eIMAX Enhanced sound with DTS:X\u003c\/h3\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. A slimmer, singular elegance for your living space\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. The rear of the aluminium stand vanishes from view when seen from an angle.\u003c\/p\u003e\n\u003ch3\u003eSeamless Edge. Almost no bezel\u003c\/h3\u003e\n\u003cp\u003eDesigned virtually frameless, this TV focuses your eyes on what’s important—the picture.\u003c\/p\u003e\n\u003ch3\u003e2-way stand-adaptable and versatile\u003c\/h3\u003e\n\u003cp\u003eSuits your space. Our 2-way stand gives you the choice of a standard setting that focuses you on the picture, or a soundbar-friendly setup—no need to compromise on style.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eThe beauty of contrast, the brilliance of colours\u003c\/h3\u003e\n\u003cp\u003eThe beauty of contrast meets the brilliance of colours with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eBillions of colours, vivid and real\u003c\/h3\u003e\n\u003cp\u003eWith XR Triluminos Max, experience billions of vivid, lifelike colours powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended colour volume and true-to-life textures, even in the brightest scenes.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear pictures. With AI technology\u003c\/h3\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised through zone division and dynamic frame analysis for sharper, more refined images.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor and AI technology\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours. Any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colours across all viewing angles.\u003c\/p\u003e\n\u003ch3\u003eLess glare. Less reflection. That’s immersion\u003c\/h3\u003e\n\u003cp\u003eOur QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eYour screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with actuator turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. With AI technology\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what’s on screen\u003c\/h3\u003e\n\u003cp\u003eSound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eHDMI connection. Easier for everyone\u003c\/h3\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eSingle view, simultaneous sound\u003c\/h3\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth connection from other devices.\u003c\/p\u003e\n\u003ch2\u003eSmart - Entertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eGame - Play Like Never Before\u003c\/h2\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation5 and PlayStation5 Pro console for incredible immersion.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility - Love the planet, smart for all\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eGaming Multi View on Youtube\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with Calman\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eCI+\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkbac\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53820955787610,"sku":"K55XR8M25BP.UKA","price":2069.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55XR8M25BP.UKA_8.jpg?v=1778151337"},{"product_id":"samsung-s99h-83-4k-smart-tv-slate-black-qe83s99haexxu","title":"Samsung S99H 83\" 4K Smart TV - Slate Black | QE83S99HAEXXU","description":"\u003ch2\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/2026VATIE\" title=\"Samsung VAT back claim link\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/VAT_1500x250_c7e14443-a3c2-4777-a185-13f33bb6f8e4.png?v=1793716114\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eClaim your VAT back you you buy selected Samsung TVs.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eOur brightest OLED TV yet - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge OLED HDR Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast - drawing you fully into the lifelike picture.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built- in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action - Object Tracking Sound+\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eDesigned to float. Built to impress - FloatLayer Design\u003c\/h3\u003e\n\u003cp\u003eA screen that floats effortlessly. Mounted flush with the wall and framed by a refined bezel, your TV becomes a signature design piece. With Art Store, it transforms into a curated canvas of iconic and contemporary works, elevating every space.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54171268874586,"sku":"QE83S99HAEXXU","price":5899.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE83S99HAEXXU_1.jpg?v=1779200948"},{"product_id":"samsung-s90h-65-4k-smart-tv-graphite-black-qe65s90haexxu","title":"Samsung S90H 65\" 4K Smart TV - Graphite Black | QE65S90HAEXXU","description":"\u003ch2\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/2026VATIE\" title=\"Samsung VAT back claim link\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/VAT_1500x250_c7e14443-a3c2-4777-a185-13f33bb6f8e4.png?v=1793716114\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eClaim your VAT back you you buy selected Samsung TVs.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003ca href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\" title=\"Samsung Cashback Claim\"\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI - More about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806652762,"sku":"QE65S90HAEXXU","price":1899.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE65S90HAEXXU_1.jpg?v=1779285695"},{"product_id":"samsung-s99h-77-4k-smart-tv-slate-black-qe77s99hatxxu","title":"Samsung S99H 77\" 4K Smart TV - Slate Black | QE77S99HATXXU","description":"\u003ch2\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/2026VATIE\" title=\"Samsung VAT back claim link\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/VAT_1500x250_c7e14443-a3c2-4777-a185-13f33bb6f8e4.png?v=1793716114\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eClaim your VAT back you you buy selected Samsung TVs.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806619994,"sku":"QE77S99HATXXU","price":3999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE77S99HATXXU_1.jpg?v=1779283008"},{"product_id":"samsung-s90h-83-4k-smart-tv-graphite-black-qe83s90haexxu","title":"Samsung S90H 83\" 4K Smart TV - Graphite Black | QE83S90HAEXXU","description":"\u003ch2\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/2026VATIE\" title=\"Samsung VAT back claim link\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/VAT_1500x250_c7e14443-a3c2-4777-a185-13f33bb6f8e4.png?v=1793716114\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eClaim your VAT back you you buy selected Samsung TVs.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI - More about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806685530,"sku":"QE83S90HAEXXU","price":4499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE83S90HAEXXU_1.jpg?v=1779285090"},{"product_id":"samsung-s85h-83-4k-smart-tv-graphite-black-qe83s85haexxu","title":"Samsung S85H 83\" 4K Smart TV - Graphite Black | QE83S85HAEXXU","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003ca title=\"Samsung Cashback Claim\" href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch3\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster GPU, up to 42% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003ePure blacks and vibrant, true-to-life colours for every moment - OLED HDR\u003c\/h3\u003e\n\u003cp\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eNext-level gaming performance from start to finish - Premium Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eUnlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\u003c\/p\u003e\n\u003ch3\u003eGame up to 4K 120Hz motion - Motion Xcelerator 120Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium\u003c\/h3\u003e\n\u003cp\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eA slim and elegant wave design - Contour Design\u003c\/h3\u003e\n\u003cp\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. 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Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806751066,"sku":"QE55S90HAEXXU","price":1399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S90HAEXXU_1.jpg?v=1779286033"},{"product_id":"samsung-s99h-65-4k-smart-tv-slate-black-qe65s99hatxxu","title":"Samsung S99H 65\" 4K Smart TV - Slate Black | QE65S99HATXXU","description":"\u003ch2\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/2026VATIE\" title=\"Samsung VAT back claim link\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/VAT_1500x250_c7e14443-a3c2-4777-a185-13f33bb6f8e4.png?v=1793716114\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eClaim your VAT back you you buy selected Samsung TVs.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eOur brightest OLED TV yet - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge OLED HDR Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast - drawing you fully into the lifelike picture.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built- in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action - Object Tracking Sound+\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eDesigned to float. Built to impress - FloatLayer Design\u003c\/h3\u003e\n\u003cp\u003eA screen that floats effortlessly. Mounted flush with the wall and framed by a refined bezel, your TV becomes a signature design piece. With Art Store, it transforms into a curated canvas of iconic and contemporary works, elevating every space.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806816602,"sku":"QE65S99HATXXU","price":2699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE65S99HATXXU_1.jpg?v=1779283685"},{"product_id":"samsung-s90h-42-4k-smart-tv-graphite-black-qe42s90haexxu","title":"Samsung S90H 42\" 4K Smart TV - Graphite Black | QE42S90HAEXXU","description":"\n\u003cdiv\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\" title=\"Samsung Cashback Claim\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003ch2\u003eSamsung Vision AI - More about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806849370,"sku":"QE42S90HAEXXU","price":1099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE42S90HAEXXU_1.avif?v=1779286430"},{"product_id":"samsung-s99h-55-4k-smart-tv-slate-black-qe55s99hatxxu","title":"Samsung S99H 55\" 4K Smart TV - Slate Black | QE55S99HATXXU","description":"\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eOne-of-a-kind visuals that match your mood - Generative Wallpaper\u003c\/h3\u003e\n\u003cp\u003eCreate visuals that match your mood. Whether you're hosting, unwinding or relaxing, our Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eOur brightest OLED TV yet - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge OLED HDR Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast - drawing you fully into the lifelike picture.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built- in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action - Object Tracking Sound+\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eDesigned to float. Built to impress - FloatLayer Design\u003c\/h3\u003e\n\u003cp\u003eA screen that floats effortlessly. Mounted flush with the wall and framed by a refined bezel, your TV becomes a signature design piece. With Art Store, it transforms into a curated canvas of iconic and contemporary works, elevating every space.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch3\u003eA gallery at home. A mood for every moment - Art Store\u003c\/h3\u003e\n\u003cp\u003eTransform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eGenerative Wallpaper\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806882138,"sku":"QE55S99HATXXU","price":2099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S99HATXXU_1.avif?v=1779284690"},{"product_id":"samsung-s90h-77-4k-smart-tv-graphite-black-qe77s90hatxxu","title":"Samsung S90H 77\" 4K Smart TV - Graphite Black | QE77S90HATXXU","description":"\u003ch2\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/2026VATIE\" title=\"Samsung VAT back claim link\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/VAT_1500x250_c7e14443-a3c2-4777-a185-13f33bb6f8e4.png?v=1793716114\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003ch2\u003eClaim your VAT back you you buy selected Samsung TVs.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI - More about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806914906,"sku":"QE77S90HATXXU","price":3099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE77S90HATXXU_1.jpg?v=1779285507"},{"product_id":"samsung-s90h-48-4k-smart-tv-graphite-black-qe48s90haexxu","title":"Samsung S90H 48\" 4K Smart TV - Graphite Black | QE48S90HAEXXU","description":"\n\u003cdiv\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\" title=\"Samsung Cashback Claim\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI - More about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eTurn your living room into the stadium - Al Football Mode Pro\u003c\/h3\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch3\u003eHear what matters to you - Al Sound Controller Pro\u003c\/h3\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0 times faster NPU, up to 4.2 times faster GPU, up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - Al Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering Pro\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Our Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eAI Gaming Optimizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54175806947674,"sku":"QE48S90HAEXXU","price":1199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE48S90HAEXXU_1.jpg?v=1779286142"},{"product_id":"lg-b6-77-4k-smart-tv-black-oled77b65la-aei","title":"LG B6 77\" 4K Smart TV - Black | OLED77B65LA.AEI","description":"\u003cdiv\u003e\n\u003ch2\u003eHow does LG OLED B6 deliver superior picture quality?\u003c\/h2\u003e\n\u003cp\u003eLG OLED B6 delivers stunning 4K picture quality with pixel-level precision, ensuring Perfect Black whether it's bright or dark around you. With alpha 8 AI Processor 4K Gen3, it sharpens 4K details and vibrant colours and optimises sound for an exceptional viewing experience.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black - Perfect Black in any Light\u003c\/h2\u003e\n\u003cp\u003eEnjoy Perfect Black with UL-verified black levels that add depth and clarity in both bright and dark rooms.\u003c\/p\u003e\n\u003ch2\u003eAlpha 8 AI Processor 4K Gen3 - Advanced AI engine with X5.0 faster NPU performance\u003c\/h2\u003e\n\u003cp\u003eOur next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid colour.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Pro - Hear voices clearly in every scene with Al Object Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - 4K upscaling refines every frame for stunning visual quality\u003c\/h2\u003e\n\u003cp\u003eAl Super Upscaling refines image quality up to 4K and Dynamic Tone Mapping Pro ensures balanced brightness and detail for each object in every frame.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 120Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-SYNC Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003ch3\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h3\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUL-verified Perfect Black for deeper contrast and vivid, accurate detail in any light\u003c\/li\u003e\n\u003cli\u003eUp to 120Hz in 4K with G-SYNC compatibility and FreeSync Premium for smoother, winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eThe AI button unlocks AI Hub for a smart, personalised experience, secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eLG Shield\u003c\/li\u003e\n\u003cli\u003eAI Picture\/Sound Wizard\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54183023182170,"sku":"OLED77B65LA.AEI","price":2299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED77B65LA.AEI_1.jpg?v=1779370816"},{"product_id":"lg-c6-55-4k-smart-tv-black-oled55c64la-aei","title":"LG C6 55\" 4K Smart TV - Black | OLED55C64LA.AEI","description":"\u003ch2\u003eWhat is Hyper Radiant colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generation OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. 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Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. 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Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. 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Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Color Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.2 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Color ensures deeper contrast and vivid, accurate color in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences—powered by Google Gemini and Microsoft Copilot, now secured by LG Shield\u003c\/li\u003e\n\u003cli\u003ePerfect Black\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eHDR Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAI 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new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour 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Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Ultra - X3.9 brighter, achieving the pinnacle of brightness\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.9 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. 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Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. 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Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. 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It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour 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whether it's bright or dark around you. With alpha 8 AI Processor 4K Gen3, it sharpens 4K details and vibrant colours and optimises sound for an exceptional viewing experience.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black - Perfect Black in any Light\u003c\/h2\u003e\n\u003cp\u003eEnjoy Perfect Black with UL-verified black levels that add depth and clarity in both bright and dark rooms.\u003c\/p\u003e\n\u003ch2\u003eAlpha 8 AI Processor 4K Gen3 - Advanced AI engine with X5.0 faster NPU performance\u003c\/h2\u003e\n\u003cp\u003eOur next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid colour.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Pro - Hear voices clearly in every scene with Al Object Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - 4K upscaling refines every frame for stunning visual quality\u003c\/h2\u003e\n\u003cp\u003eAl Super Upscaling refines image quality up to 4K and Dynamic Tone Mapping Pro ensures balanced brightness and detail for each object in every frame.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. 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In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 120Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-SYNC Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003ch3\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h3\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUL-verified Perfect Black for deeper contrast and vivid, accurate detail in any light\u003c\/li\u003e\n\u003cli\u003eUp to 120Hz in 4K with G-SYNC compatibility and FreeSync Premium for smoother, winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eThe AI button unlocks AI Hub for a smart, personalised experience, secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eLG Shield\u003c\/li\u003e\n\u003cli\u003eAI Picture\/Sound Wizard\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54183023247706,"sku":"OLED55B65LA.AEI","price":1149.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED55B65LA.AEI_1.jpg?v=1779371284"},{"product_id":"lg-c6-42-4k-smart-tv-black-oled42c64la-aei","title":"LG C6 42\" 4K Smart TV - Black | OLED42C64LA.AEI","description":"\u003ch2\u003eWhat is Hyper Radiant colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generation OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. 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It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h2\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Making your picture, your way\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch2\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment. LG OLED evo AI G6 with Clear Motion shows a game scene of a character walking toward a castle beneath a large moon, with on-screen HGiG and VESA Certified ClearMR text highlighting smooth, clear motion.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Color Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.2 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Color ensures deeper contrast and vivid, accurate color in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences—powered by Google Gemini and Microsoft Copilot, now secured by LG Shield\u003c\/li\u003e\n\u003cli\u003ePerfect Black\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eHDR Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003e4K Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAI Agent\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eVoice through remote\u003c\/li\u003e\n\u003cli\u003eAI Concierge\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eCopilot\u003c\/li\u003e\n\u003cli\u003eGenerative AI Image\u003c\/li\u003e\n\u003cli\u003eWorks with Hey 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Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. 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Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. 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With the alpha 8 AI Processor 4K Gen3, it sharpens 4K details and vibrant colors, and optimizes audio for an exceptional viewing experience.\u003c\/p\u003e\n\u003ch2\u003ePerfect black - Perfect black regardless of lighting\u003c\/h2\u003e\n\u003cp\u003eEnjoy Perfect Black with UL-verified black levels that provide depth and clarity in both bright and dark rooms.\u003c\/p\u003e\n\u003ch2\u003eAlpha 8 AI Processor 4K Gen3 - Advanced AI engine with 5.0x faster NPU performance\u003c\/h2\u003e\n\u003cp\u003eOur next-generation processor enhances the TV's capabilities, enabling AI to deliver a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid colors.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ex5.0 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e10% GPU More Powerful Graphics\u003c\/li\u003e\n\u003cli\u003e20% Memory Enhanced Throughput\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVirtual 11.1.2 channel sound - Immersive and room-filling sound with virtual 11.1.2 channel audio\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality for multi-dimensional sound that envelops you and enhances your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - 4K upscaling refines every frame for stunning visual quality\u003c\/h2\u003e\n\u003cp\u003eAl Super Upscaling refines image quality up to 4K, and Dynamic Tone Mapping Pro ensures balanced brightness and detail for every object in every frame.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Pro - Hear voices clearly in every scene with Al Object Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eYou don't need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects for crystal-clear sound and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimizes color, brightness, and contrast, elevating SDR image quality to HDR levels for richer, more realistic images.\u003c\/p\u003e\n\u003ch2\u003eDiscover three outstanding benefits of Al Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI Search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eJust tell us what you're looking for and then choose the AI model that best suits you. The system connects to multiple AI models to provide broader and more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalized content recommendations and customized information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you're watching, while Generative AI enables search and image creation.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognizes your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eWhen you're taken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch2\u003eFar Field voice recognition - Full access with just your voice\u003c\/h2\u003e\n\u003cp\u003eBy using voice recognition to respond directly to your commands, the system lets you control, search and enjoy your TV with just your voice.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Know where the problem lies before you ask\u003c\/h2\u003e\n\u003cp\u003eIf your TV shows signs of a problem, the system detects the problem and provides step-by-step guidance directly on the screen to help you resolve it immediately or contact support.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Wizard - Set the image as you want it\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your choices, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAl Sound Wizard - Set the sound the way you want it\u003c\/h2\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimizes the overall sound quality to create a sound profile that is precisely tailored to you.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's seven core technologies ensure your data remains safe with secure data storage and management, secure cryptographic algorithms, assured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad protection - Your LG TV is built to last with LG Quad protection\u003c\/h2\u003e\n\u003cp\u003eYour LG TV is protected from hardware to software. Built-in capacitors protect against high voltage, including lightning strikes, while semiconductors are designed with surge protection. Silicone gel and protective coatings protect the chipset from moisture, and even your data stays safe with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-powered interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eSuper smooth gaming experience without tearing - Game in 4K 120Hz with G-Sync and AMD FreeSync compatibility\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-SYNC Compatible and AMD FreeSync Premium keep motion smooth and tear-free, while VRR and ultra-low input lag ensure every movement remains fluid and responsive, giving you a clear advantage in every match.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce Now - The world's first 4K 120 Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV without an additional device via NVIDIA GeForce NOW. Enjoy advanced cloud gaming powered by NVIDIA Blackwell architecture with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - The world's first TV to support Bluetooth Ultra Low Latency controls\u003c\/h2\u003e\n\u003cp\u003eExperience Bluetooth Ultra Low Latency (ULL), high-performance cloud gaming with support for Bluetooth ULL controllers, reducing input lag to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your all-in-one gaming hub\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from NVIDIA GeForce NOW, native webOS apps, and more. Easily find games for remote or gamepad, and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard and Optimizer - Easy fine-tuning of game settings to suit your playstyle\u003c\/h2\u003e\n\u003cp\u003eEasily customize your gaming experience with the Game Dashboard for quick real-time control and the Game Optimizer to fine-tune your preferred settings. 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Get weather updates, sports alerts, view your Google Calendar, and even set notifications for Home Hub, your viewing appointments, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery mode - Switch seamlessly from TV to artwork\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode enabled, your TV can continue to save energy even while displaying your chosen artwork, adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAutomatic brightness control - Optimal brightness regardless of lighting\u003c\/h2\u003e\n\u003cp\u003eBrightness control automatically adjusts screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion sensor - Reacts to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection allows your TV to react intelligently and change modes depending on whether you are nearby or not.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment at no cost\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into one all-in-one hub, making it easier than ever to find the content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart connection - Home Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. 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With alpha 8 AI Processor 4K Gen3, it sharpens 4K details and vibrant colours and optimises sound for an exceptional viewing experience.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black - Perfect Black in any Light\u003c\/h2\u003e\n\u003cp\u003eEnjoy Perfect Black with UL-verified black levels that add depth and clarity in both bright and dark rooms.\u003c\/p\u003e\n\u003ch2\u003eAlpha 8 AI Processor 4K Gen3 - Advanced AI engine with X5.0 faster NPU performance\u003c\/h2\u003e\n\u003cp\u003eOur next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid colour.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Pro - Hear voices clearly in every scene with Al Object Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - 4K upscaling refines every frame for stunning visual quality\u003c\/h2\u003e\n\u003cp\u003eAl Super Upscaling refines image quality up to 4K and Dynamic Tone Mapping Pro ensures balanced brightness and detail for each object in every frame.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 120Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-SYNC Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003ch3\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h3\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUL-verified Perfect Black for deeper contrast and vivid, accurate detail in any light\u003c\/li\u003e\n\u003cli\u003eUp to 120Hz in 4K with G-SYNC compatibility and FreeSync Premium for smoother, winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eThe AI button unlocks AI Hub for a smart, personalised experience, secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eLG Shield\u003c\/li\u003e\n\u003cli\u003eAI Picture\/Sound Wizard\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54187277255002,"sku":"OLED48B65LA.AEI","price":919.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED48B65LA.AEI_1.jpg?v=1779456689"},{"product_id":"lg-g6-65-4k-smart-tv-black-oled65g64lw-aei","title":"LG G6 65\" 4K Smart TV - Black | OLED65G64LW.AEI","description":"\u003cdiv\u003e\n\u003ch2\u003eWhat is Hyper Radiant Colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generational OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. OLED G6 is even certified for Reflection-Free Premium, delivering flawless picture quality without reflection in any light - bright or dark. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Ultra - X3.9 brighter, achieving the pinnacle of brightness\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.9 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eReflection Free Premium - Reflection Free Premium-certified for Perfect Black that goes beyond Anti-Glare matte display\u003c\/h2\u003e\n\u003cp\u003eLG’s Reflection Free Premium-certified OLED display minimises reflectance while preserving transmittance for uncompromised black and Colour, while Anti-Glare Matte displays absorb and scatter light, shifting black to gray and distorting Colours, especially in bright environments.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. 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Built-in capacitors protect against high voltage, including lightning strikes, while semiconductors are designed with surge protection. Silicone gel and protective coatings protect the chipset from moisture, and even your data stays safe with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-powered interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eSuper smooth gaming experience without tearing - Game in 4K 120Hz with G-Sync and AMD FreeSync compatibility\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-SYNC Compatible and AMD FreeSync Premium keep motion smooth and tear-free, while VRR and ultra-low input lag ensure every movement remains fluid and responsive, giving you a clear advantage in every match.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce Now - The world's first 4K 120 Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV without an additional device via NVIDIA GeForce NOW. Enjoy advanced cloud gaming powered by NVIDIA Blackwell architecture with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - The world's first TV to support Bluetooth Ultra Low Latency controls\u003c\/h2\u003e\n\u003cp\u003eExperience Bluetooth Ultra Low Latency (ULL), high-performance cloud gaming with support for Bluetooth ULL controllers, reducing input lag to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your all-in-one gaming hub\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from NVIDIA GeForce NOW, native webOS apps, and more. Easily find games for remote or gamepad, and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard and Optimizer - Easy fine-tuning of game settings to suit your playstyle\u003c\/h2\u003e\n\u003cp\u003eEasily customize your gaming experience with the Game Dashboard for quick real-time control and the Game Optimizer to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to easily optimize every gaming session.\u003c\/p\u003e\n\u003ch2\u003eWhy is LG OLED a great choice for design enthusiasts?\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and super-slim profile, the screen takes center stage, creating a cleaner, more seamless look. The design feels uninterrupted from edge to edge and blends elegantly into your space.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Decorate your space with varied content to choose from\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ gives you access to over 100 artworks, mood videos and other visual content to enhance your space. With regular library updates, you can personalize your home with curated content that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eCreate the right mood with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your images. 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It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. OLED G6 is even certified for Reflection-Free Premium, delivering flawless picture quality without reflection in any light - bright or dark. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Ultra - X3.9 brighter, achieving the pinnacle of brightness\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.9 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eReflection Free Premium - Reflection Free Premium-certified for Perfect Black that goes beyond Anti-Glare matte display\u003c\/h2\u003e\n\u003cp\u003eLG’s Reflection Free Premium-certified OLED display minimises reflectance while preserving transmittance for uncompromised black and Colour, while Anti-Glare Matte displays absorb and scatter light, shifting black to gray and distorting Colours, especially in bright environments.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti Al Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch2\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h2\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce NOW - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h2\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eLG TV's DAFC (Dolby Atmos Flex Connect) optimises audio based on speaker placement, delivering a tailored, deeply immersive surround experience wherever your speakers are positioned.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Colour Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.9 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Colour with Reflection Free Premium ensures deeper contrast and vivid, accurate colour in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot, now secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eHands-free Voice Control\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eWall mount bracket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54187277451610,"sku":"OLED55G64LW.AEI","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED55G64LW.AEI_1.jpg?v=1779456447"},{"product_id":"samsung-s85h-65-4k-smart-tv-graphite-black-qe65s85haexxu","title":"Samsung S85H 65\" 4K Smart TV - Graphite Black | QE65S85HAEXXU","description":"\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch2\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster GPU, up to 42% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003ePure blacks and vibrant, true-to-life colours for every moment - OLED HDR\u003c\/h3\u003e\n\u003cp\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eNext-level gaming performance from start to finish - Premium Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eUnlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\u003c\/p\u003e\n\u003ch2\u003eGame up to 4K 120Hz motion - Motion Xcelerator 120Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h2\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch2\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium\u003c\/h2\u003e\n\u003cp\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eA slim and elegant wave design - Contour Design\u003c\/h3\u003e\n\u003cp\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\u003c\/p\u003e\n\u003ch2\u003eCharge it with light - SolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnti Reflection\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eVision AI Companion\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eAudio Description\u003c\/li\u003e\n\u003cli\u003eZoom Menu and Text\u003c\/li\u003e\n\u003cli\u003eSeeColors\u003c\/li\u003e\n\u003cli\u003eColors Inversion\u003c\/li\u003e\n\u003cli\u003eGrayscale\u003c\/li\u003e\n\u003cli\u003eAuto Picture Off\u003c\/li\u003e\n\u003cli\u003eMagnification\u003c\/li\u003e\n\u003cli\u003eAudio Subtitles\u003c\/li\u003e\n\u003cli\u003eAudio Phone Number\u003c\/li\u003e\n\u003cli\u003eClosed Caption (Subtitle)\u003c\/li\u003e\n\u003cli\u003eMulti-output Audio\u003c\/li\u003e\n\u003cli\u003eSign Language Zoom\u003c\/li\u003e\n\u003cli\u003eSlow Button Repeat\u003c\/li\u003e\n\u003cli\u003eAccessibility Remote\u003c\/li\u003e\n\u003cli\u003eLearn TV Remote\u003c\/li\u003e\n\u003cli\u003eLearn Menu Screen\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcuts Edit\u003c\/li\u003e\n\u003cli\u003eAuto Menu Sort\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54198248800602,"sku":"QE65S85HAEXXU","price":1599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/Untitled_design_347c38b0-4737-4b1d-ba01-d24e627965af.png?v=1787135760"},{"product_id":"samsung-s85h-55-4k-smart-tv-graphite-black-qe55s85haexxu","title":"Samsung S85H 55\" 4K Smart TV - Graphite Black | QE55S85HAEXXU","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003ca title=\"Samsung Cashback Claim\" href=\"https:\/\/promotions.my-samsung.com\/uk\/offers\/WRGZVDMAD3UP2\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eAsk your TV anything and get instant answers - Samsung Vision AI Companion\u003c\/h3\u003e\n\u003cp\u003eNeed outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.\u003c\/p\u003e\n\u003ch2\u003eMore about Samsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eFollow every pass. Catch every goal - Al Football Mode\u003c\/h3\u003e\n\u003cp\u003eQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\u003c\/p\u003e\n\u003ch3\u003eYou're in control of the conversation - Al Sound Controller\u003c\/h3\u003e\n\u003cp\u003eAl Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\u003c\/p\u003e\n\u003ch2\u003ePowerful AI. Exceptional picture - NQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cp\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: up to 2.0 times faster GPU, up to 42% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003ePure blacks and vibrant, true-to-life colours for every moment - OLED HDR\u003c\/h3\u003e\n\u003cp\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eGive your watchlist the 4K treatment - 4K AI Upscaling\u003c\/h3\u003e\n\u003cp\u003eOur powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality - Auto HDR Remastering\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch3\u003eAutomatically adjusts to you - Al Customisation Mode\u003c\/h3\u003e\n\u003cp\u003eOur advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE - PANTONE Validated\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eNext-level gaming performance from start to finish - Premium Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eUnlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\u003c\/p\u003e\n\u003ch2\u003eGame up to 4K 120Hz motion - Motion Xcelerator 120Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth, ultra-fast responsive gameplay - G-Sync Compatible\u003c\/h2\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch2\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium\u003c\/h2\u003e\n\u003cp\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eAdapts to your game - Al Gaming Optimiser\u003c\/h3\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003ch3\u003eJump into games instantly. No console required - Gaming Hub\u003c\/h3\u003e\n\u003cp\u003eSamsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.\u003c\/p\u003e\n\u003ch3\u003eEffortless control for game-changing moves - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eSound, tailored to you - Al Sound Pro\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eSound that tracks the action on-screen - Object Tracking Sound Lite\u003c\/h3\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync - Q-Symphony\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eA slim and elegant wave design - Contour Design\u003c\/h3\u003e\n\u003cp\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\u003c\/p\u003e\n\u003ch2\u003eCharge it with light - SolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTailored recommendations from your favourite apps - Smart TV powered by Tizen OS\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch - Samsung TV Plus\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display - Now Brief\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private - Samsung Knox Security\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices - SmartThings\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! 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Based on your choices, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Know where the problem lies before you ask\u003c\/h3\u003e\n\u003cp\u003eIf your TV shows signs of a problem, the system detects the problem and provides step-by-step guidance directly on the screen to help you resolve it immediately or contact support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's seven core technologies ensure your data remains safe with secure data storage and management, secure cryptographic algorithms, assured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad protection - Your LG TV is built to last with LG Quad protection\u003c\/h2\u003e\n\u003cp\u003eYour LG TV is protected from hardware to software. 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Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster NPU, Up to 4.2x faster GPU, Up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eExceptional OLED brightness - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eAutomatically adjusts to you\u003c\/h3\u003e\n\u003cp\u003eOur advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours\u003c\/h3\u003e\n\u003cp\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch3\u003eOur smoothest motion\u003c\/h3\u003e\n\u003cp\u003eAI understands what’s important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it’s the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch3\u003eLevel Up Your Gameplay - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eOur slimmest, seamless design - Infinity One Design with One Connect Box\u003c\/h3\u003e\n\u003cp\u003eWith our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003ch3\u003eYour day, on display\u003c\/h3\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003ch3\u003eOne place. All your smart devices\u003c\/h3\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e55-inch Premium QD-OLED 4K TV\u003c\/li\u003e\n\u003cli\u003eSamsung flagship OLED series\u003c\/li\u003e\n\u003cli\u003eUltra-bright OLED HDR picture\u003c\/li\u003e\n\u003cli\u003eDeep blacks \u0026amp; vibrant colours\u003c\/li\u003e\n\u003cli\u003eGlare Free anti-reflection screen\u003c\/li\u003e\n\u003cli\u003ePerfect for PS5, Xbox \u0026amp; PC gaming\u003c\/li\u003e\n\u003cli\u003eSamsung Vision AI processor\u003c\/li\u003e\n\u003cli\u003eNetflix, Disney+, Prime \u0026amp; YouTube\u003c\/li\u003e\n\u003cli\u003eBuilt-in Alexa \u0026amp; SmartThings\u003c\/li\u003e\n\u003cli\u003eOne Connect Box included\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub\u003c\/li\u003e\n\u003cli\u003eApple AirPlay support\u003c\/li\u003e\n\u003cli\u003eSmartThings smart home control\u003c\/li\u003e\n\u003cli\u003eMulti View mode\u003c\/li\u003e\n\u003cli\u003eSolarCell smart remote\u003c\/li\u003e\n\u003cli\u003eVoice control built in\u003c\/li\u003e\n\u003cli\u003eNext-gen gaming\u003c\/li\u003e\n\u003cli\u003eBright living rooms\u003c\/li\u003e\n\u003cli\u003eModern wall-mounted setups\u003c\/li\u003e\n\u003cli\u003ePremium cinema-quality picture\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eSamsung Q-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eUniversal Browse \u0026amp; Play\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eStorage Share\u003c\/li\u003e\n\u003cli\u003eLive Translate\u003c\/li\u003e\n\u003cli\u003eKaraoke Mic\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eGame Bar\u003c\/li\u003e\n\u003cli\u003eMini Map Zoom\u003c\/li\u003e\n\u003cli\u003eLight-sync\u003c\/li\u003e\n\u003cli\u003eG-SYNC\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eGaming Hub\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key Support\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eMini Wall Mount Support\u003c\/li\u003e\n\u003cli\u003eAuto-Rotation Accessory Support\u003c\/li\u003e\n\u003cli\u003eWebcam Support\u003c\/li\u003e\n\u003cli\u003eIdeal for gaming, films \u0026amp; sports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54229628682586,"sku":"QE55S95HATXXU","price":2099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S95HATXXU.png?v=1780478360"},{"product_id":"samsung-s95h-48-4k-smart-tv-graphite-black-qe48s95haexxu","title":"Samsung S95H 48\" 4K Smart TV - Graphite Black | QE48S95HAEXXU","description":"\u003cdiv\u003e\n\u003ch2\u003eSamsung Vision AI\u003c\/h2\u003e\n\u003ch3\u003eIntelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster NPU, Up to 4.2x faster GPU, Up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eExceptional OLED brightness - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eAutomatically adjusts to you\u003c\/h3\u003e\n\u003cp\u003eOur advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours\u003c\/h3\u003e\n\u003cp\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch3\u003eOur smoothest motion\u003c\/h3\u003e\n\u003cp\u003eAI understands what’s important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it’s the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch3\u003eLevel Up Your Gameplay - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch3\u003eTV and soundbar, perfectly in sync\u003c\/h3\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eOur slimmest, seamless design - Infinity One Design with One Connect Box\u003c\/h3\u003e\n\u003cp\u003eWith our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.\u003c\/p\u003e\n\u003ch3\u003eCharge it with light - SolarCell Remote\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003ch2\u003eOne UI Tizen\u003c\/h2\u003e\n\u003ch2\u003eMore about One UI Tizen\u003c\/h2\u003e\n\u003ch3\u003eTV you know and love. Just watch\u003c\/h3\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.\u003c\/p\u003e\n\u003ch3\u003eKeeping your private information private\u003c\/h3\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. 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Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster NPU, Up to 4.2x faster GPU, Up to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eNo compromise on clear viewing - Glare Free with Real Black \u0026amp; Real Colour\u003c\/h3\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003ch3\u003eExceptional OLED brightness - OLED HDR Pro\u003c\/h3\u003e\n\u003cp\u003eDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.\u003c\/p\u003e\n\u003ch3\u003eTrue blacks and bright whites, powered by self-emissive pixels - OLED\u003c\/h3\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eAutomatically adjusts to you\u003c\/h3\u003e\n\u003cp\u003eOur advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003ch3\u003eBreathing New Life into Dull Colours\u003c\/h3\u003e\n\u003cp\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eEnjoy authentic colour, validated by PANTONE\u003c\/h3\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch3\u003eSee depth, just like real life\u003c\/h3\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003ch3\u003eOur smoothest motion\u003c\/h3\u003e\n\u003cp\u003eAI understands what’s important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it’s the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003ch3\u003eExceptional 4K clarity and detail\u003c\/h3\u003e\n\u003cp\u003eFrom news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch3\u003eTransform SDR content into HDR-like picture quality\u003c\/h3\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003ePlay smoother. React faster. Game bigger - Ultimate Gaming Pack\u003c\/h3\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth motion up to 165Hz - Motion Xcelerator 165Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch3\u003eUltra-smooth, ultra-fast responsive gameplay\u003c\/h3\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003ch3\u003eHDR Gaming without screen tearing and stuttering\u003c\/h3\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003ch3\u003eLevel Up Your Gameplay - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eGet wrapped up in 8-speaker cinematic sound - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003ch2\u003eMore about Sound\u003c\/h2\u003e\n\u003ch3\u003eDynamic 8-speaker sound that moves with the action\u003c\/h3\u003e\n\u003cp\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\u003c\/p\u003e\n\u003ch3\u003eSound, tailored to you\u003c\/h3\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. 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By recognising faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApprox 1.7x NPU Greater AI Neural Processing\u003c\/li\u003e\n\u003cli\u003e1.7x CPU Faster Operation\u003c\/li\u003e\n\u003cli\u003e2.1x GPU Improved Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBrighter visuals with Brightness Booster\u003c\/h2\u003e\n\u003cp\u003eThe alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Colour whether it's bright or dark, only with LG OLED TV\u003c\/h2\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.\u003c\/p\u003e\n\u003ch2\u003ePerfect Colour\u003c\/h2\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Pro brings every frame to life\u003c\/h2\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote completes the AI experience\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID\u003c\/h2\u003e\n\u003cp\u003eLG AI Voice ID recognises each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003ch2\u003eAI Search\u003c\/h2\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognises your voice and swiftly provides personalised recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003ch2\u003eAI Chatbot\u003c\/h2\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eUpgrade your TV OS up to 5 years for free with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eStyle your space your way with diverse content to choose from\u003c\/h2\u003e\n\u003cp\u003eBrowse through a massive library of content. From art, games, scenery, and more, discover a variety of curated visuals, all in one place.\u003c\/p\u003e\n\u003ch2\u003ePersonalise your space in countless ways\u003c\/h2\u003e\n\u003cp\u003eCustomise your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.\u003c\/p\u003e\n\u003ch2\u003eSync music and visuals to how you feel\u003c\/h2\u003e\n\u003cp\u003ePair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eEnjoy auto-curated content, tailored to your tastes\u003c\/h2\u003e\n\u003cp\u003eYour TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.\u003c\/p\u003e\n\u003ch2\u003eEasily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eStay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eBeyond curation, generate your dream artworks with true Generative AI from Google Gemini\u003c\/h2\u003e\n\u003cp\u003eBeyond existing content, create art exactly as you imagined with Google Gemini powered by Google Imagen. With a subscription, you can just tell your TV what you want and it generates artwork for you.\u003c\/p\u003e\n\u003ch2\u003eSmart settings adapt to changes in your environment\u003c\/h2\u003e\n\u003ch3\u003eAlways Ready \u0026amp; Screensaver\u003c\/h3\u003e\n\u003cp\u003eWhile saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off or not in use for a long time, turning it into a digital canvas.\u003c\/p\u003e\n\u003ch3\u003eAI Brightness Control\u003c\/h3\u003e\n\u003cp\u003eYour TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimised viewing in any lighting.\u003c\/p\u003e\n\u003ch3\u003eMotion Sensor\u003c\/h3\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h2\u003e\n\u003ch3\u003eVoice clarity with Al Voice Remastering\u003c\/h3\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.\u003c\/p\u003e\n\u003ch3\u003eDynamic Sound Booster powered by Al Processor\u003c\/h3\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003ch3\u003eAll-encompassing surround sound with virtual 11.1.2 channels\u003c\/h3\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003ch2\u003eEnrich your sound with LG TV and LG Soundbar\u003c\/h2\u003e\n\u003ch3\u003eWOW Orchestra, immersive sound through perfect synergy\u003c\/h3\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003ch2\u003eUltra Slim Design\u003c\/h2\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003ch2\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h2\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003ch2\u003eStream a variety of content. Free.\u003c\/h2\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch2\u003eCost-free. Contract-free. Cable-free\u003c\/h2\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003ch2\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003ch2\u003eWorld’s first 4K 120Hz HDR cloud gaming - only on LG TVs\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eUltimate Gameplay\u003c\/h2\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 144Hz VRR, Intertek-certified 0.1ms response time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNVIDIA G-SYNC\u003c\/li\u003e\n\u003cli\u003eAMDA FreeSync Premium\u003c\/li\u003e\n\u003cli\u003eVRR Variable Refresh Rate\u003c\/li\u003e\n\u003cli\u003eALLM Auto Low Latency Mode\u003c\/li\u003e\n\u003cli\u003eHGIG HDR Gaming Intrest Group\u003c\/li\u003e\n\u003cli\u003eEARC Enhanced Audio Return Channel\u003c\/li\u003e\n\u003cli\u003eVESA Certified ClearMR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest OLED TV for Movies\u003c\/h2\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision \u0026amp; Ambient Flimmaker Mode\u003c\/h2\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003ch2\u003ePlace Sound Suite anywhere, experience Dolby everywhere\u003c\/h2\u003e\n\u003cp\u003eDAFC (Dolby Atmos FlexConnect) technology intelligently detects each speaker—wherever you place them and whenever you add a new one—and optimizes audio signals to deliver rich, immersive sound.\u003c\/p\u003e\n\u003ch2\u003eWith Sound Suite, customize your sound setup for your space\u003c\/h2\u003e\n\u003cp\u003eDesigned to be fully flexible with over 50 possible combinations, LG Sound Suite lets you to choose from the many available speakers and combine them to create your own setup that matches your needs.\u003c\/p\u003e\n\u003ch2\u003eMade with the environment in mind\u003c\/h2\u003e\n\u003cp\u003eTrusted global institutions have recognized LG TV's eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.\u003c\/p\u003e\n\u003ch2\u003eInstallation Guide\u003c\/h2\u003e\n\u003cp\u003eSet up your LG OLED evo AI C5 4K Smart TV with the supplied stand for a safe and secure installation.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues\u003c\/li\u003e\n\u003cli\u003eBrighter visuals from the new light boosting algorithm of Brightness Booster\u003c\/li\u003e\n\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI Magic Remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMagic Remote MR25GA\u003c\/li\u003e\n\u003cli\u003ePower Cable (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54388314374490,"sku":"OLED83C54LA.AEK","price":3999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED83C54LA_1.avif?v=1783086084"},{"product_id":"lg-evo-ai-g6-83-4k-smart-tv-black-oled83g64lw-aei","title":"LG evo AI G6 83\" 4K Smart TV - Black | OLED83G64LW.AEI","description":"\u003cdiv\u003e\n\u003ch2\u003eWhat is Hyper Radiant Colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generational OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. OLED G6 is even certified for Reflection-Free Premium, delivering flawless picture quality without reflection in any light—bright or dark. Experience OLED like never before—see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Ultra - X3.9 brighter, achieving the pinnacle of brightness\u003c\/h2\u003e\n\u003cp\u003ealpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.9 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eReflection Free Premium - Reflection Free Premium-certified for Perfect Black that goes beyond Anti-Glare matte display\u003c\/h2\u003e\n\u003cp\u003eLG’s Reflection Free Premium-certified OLED display minimises reflectance while preserving transmittance for uncompromised black and Colour, while Anti-Glare Matte displays absorb and scatter light, shifting black to gray and distorting Colours, especially in bright environments.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED Care+ - 5 year limited panel warranty\u003c\/h2\u003e\n\u003cp\u003eYour LG OLED panel is protected for five years with reliable and worry-free coverage.\u003c\/p\u003e\n\u003ch2\u003eWhy LG AI TV?\u003c\/h2\u003e\n\u003cp\u003eLG AI TV optimises picture and sound while making every day smarter with personalised AI Hub.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimises overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch3\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h3\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step quidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Multi-layered protection with 7 core technologies\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Shield's 7 Core Technologies\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSecure Data Storage and Management: Secure data storage through enhanced key technolog\u003c\/li\u003e\n\u003cli\u003eSecure Cryptographic Algorithm\u003c\/li\u003e\n\u003cli\u003eEnsuring Software Integrity: Credential technology for secure user authentication\u003c\/li\u003e\n\u003cli\u003eUser Authentication and Access Control: System protection and application security solutions for software integrity\u003c\/li\u003e\n\u003cli\u003eSecure Data Transmission: A verified solution ensuring integrity for security updates\u003c\/li\u003e\n\u003cli\u003eSecurity Event Transmission and Response: A solution powered by secure cryptographic algorithms\u003c\/li\u003e\n\u003cli\u003eSecurity Update Management: Real-time intrusion prevention and threat monitoring for security events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightning Strikes Protection - In-built capacitors\u003c\/li\u003e\n\u003cli\u003eHumidity Protection - Silicon gel and coating around chipsets\u003c\/li\u003e\n\u003cli\u003eSurge Protection - Semi-conductor\u003c\/li\u003e\n\u003cli\u003ewebOS Protection - Data encryption, secure storage, Multi-layer security, Multi-year upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce Now - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch3\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h3\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch3\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h3\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch3\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h3\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch3\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h3\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAI Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eAI Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and filmmaker mode with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eCreator Original Picture Mode - Stream it as it was meant to be seen - LG OLED evo with Prime Video\u003c\/h2\u003e\n\u003cp\u003eCreator Original Picture Mode, an industry-first picture setting exclusively available on 2026 LG OLED evo TVs, enables streaming services to deliver movies and series exactly as intended - starting with the partnership between LG and Amazon Prime Video. Picture settings - brightness, contrast, color, and more - are delivered straight from the original master and applied without any alteration. When you press play on a movie, your living room automatically becomes the screening room the creator envisioned.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sporting event\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eDAFC (Dolby Atmos FlexConnect) technology intelligently detects each speaker's position-wherever you place them and whenever you add a new one-and optimizes audio signals in real time to deliver rich, immersive sound across your entire space.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Colour Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.9 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Colour with Reflection Free Premium ensures deeper contrast and vivid, accurate colour in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eOLED Care+ keeps your panel covered for 5 years—peace of mind that lasts\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eHands-Free Voice Control\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks With Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks With Apple AirPlay\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54617732612442,"sku":"OLED83G64LW.AEI","price":5799.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED83G64LW.AEI_1.png?v=1787315342"},{"product_id":"lg-evo-ai-c6-83-4k-smart-tv-black-oled83c64la-aei","title":"LG evo AI C6 83\" 4K Smart TV - Black | OLED83C64LA.AEI","description":"\u003cdiv\u003e\n\u003ch2\u003eWhat is Hyper Radiant colour Tech all about?\u003c\/h2\u003e\n\u003cp\u003eHyper Radiant Colour Tech is our next-generation OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before—see the difference, feel the brilliance, and discover a new standard in viewing.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect colour - Perfect Black and Perfect colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy LG AI TV?\u003c\/h2\u003e\n\u003cp\u003eLG AI TV optimises picture and sound while making every day smarter with personalised AI Hub.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eAI Search - Just press the AI button and get answers to any question\u003c\/h3\u003e\n\u003cp\u003eEven while watching, ask Google Gemini anything you're curious about and immediately get answers to your questions.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In this Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favourite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimises overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch3\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h3\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Multi-layered protection with 7 core technologies\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Shield's 7 Core Technologies\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSecure Data Storage and Management - Secure data storage through enhanced key technology\u003c\/li\u003e\n\u003cli\u003eSecure Cryptographic Algorithm - Client certificate management for secure data transmission\u003c\/li\u003e\n\u003cli\u003eEnsuring Software Integrity - Credential technology for secure user authentication\u003c\/li\u003e\n\u003cli\u003eUser Authentication and Access Control - System protection and application security solutions for software integrity\u003c\/li\u003e\n\u003cli\u003eSecure Data Transmission - A verified solution ensuring integrity for security updates\u003c\/li\u003e\n\u003cli\u003eSecurity Event Transmission and Response - A solution powered by secure cryptographic algorithms\u003c\/li\u003e\n\u003cli\u003eSecurity Update Management - Real-time intrusion prevention and threat monitoring for security events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightning Strikes Protection - In-built capacitors\u003c\/li\u003e\n\u003cli\u003eHumidity Protection - Silicon gel and coating around chipsets\u003c\/li\u003e\n\u003cli\u003eSurge Protection - Semi-conductor\u003c\/li\u003e\n\u003cli\u003ewebOS Protection - Data encryption, secure storage, Multi-layer security, Multi-year upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG and ClearMR 10000\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimises motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce Now - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eUltra-Slim Design that fits your modern lifestyle\u003c\/h2\u003e\n\u003cp\u003eWith its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h2\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h2\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch2\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h2\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAI Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eAI Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and filmmaker mode with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch3\u003eCreator Original Picture Mode - Stream it as it was meant to be seen - LG OLED evo with Prime Video\u003c\/h3\u003e\n\u003cp\u003eCreator Original Picture Mode on the 2026 LG OLED evo enables streaming services to deliver movies and series with the precise picture quality they intended - starting with the partnership between LG and Amazon Prime Video. Picture settings - brightness, contrast, color, and more - are delivered straight from the original master and applied without any alteration. When you press play on a movie, your living room automatically becomes the screening room the creator envisioned.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sporting event\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eDAFC (Dolby Atmos FlexConnect) technology intelligently detects each speaker's position-wherever you place them and whenever you add a new one-and optimizes audio signals in real time to deliver rich, immersive sound across your entire space.\u003c\/p\u003e\n\u003ch2\u003eEco friendly - Designed for sustainability you can trust. Recognised by global institutions\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed to reduce environmental impact and are certified by Intertek for resource efficiency across material use, energy consumption, and recycled content.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHyper Radiant Colour Tech, a next-gen OLED technology for a new level of picture quality\u003c\/li\u003e\n\u003cli\u003eX3.2 higher peak brightness with alpha 11 AI Processor Gen3, for vivid highlights and detail\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Colour ensures deeper contrast and vivid, accurate Colour in any light\u003c\/li\u003e\n\u003cli\u003eUp to 165Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and winning gameplay\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS brings advanced AI experiences secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eOLED Care+ keeps your panel covered for 5 years —peace of mind that lasts\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eWorks With Apple AirPlay\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eHands-Free Voice Control\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eWorks With Apple Home\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54617732677978,"sku":"OLED83C64LA.AEI","price":4299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED83C64LA.AEI_1.png?v=1787315904"},{"product_id":"lg-evo-ai-g6-97-4k-smart-tv-black-oled97g64lw-aek","title":"LG evo AI G6 97\" 4K Smart TV - Black | OLED97G64LW.AEK","description":"\u003cdiv\u003e\n\u003ch2\u003eWhy LG OLED evo 97 inch G6?\u003c\/h2\u003e\n\u003cp\u003eThe next-generation OLED technology enhances every aspect of picture quality to an entirely new level. It delivers brighter visuals, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience the difference even on a 97-inch big screen.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster - Brighter visuals with Brightness Booster\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm delivers brighter highlights and improved detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED Care+ - 5 year limited panel warranty\u003c\/h2\u003e\n\u003cp\u003eYour LG OLED panel is protected for five years with reliable and worry-free coverage.\u003c\/p\u003e\n\u003ch2\u003eWhy LG AI TV?\u003c\/h2\u003e\n\u003cp\u003eLG AI TV optimises picture and sound while making every day smarter with personalised AI Hub.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimises overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch3\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h3\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step quidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Multi-layered protection with 7 core technologies\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Shield's 7 Core Technologies\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSecure Data Storage and Management: Secure data storage through enhanced key technolog\u003c\/li\u003e\n\u003cli\u003eSecure Cryptographic Algorithm\u003c\/li\u003e\n\u003cli\u003eEnsuring Software Integrity: Credential technology for secure user authentication\u003c\/li\u003e\n\u003cli\u003eUser Authentication and Access Control: System protection and application security solutions for software integrity\u003c\/li\u003e\n\u003cli\u003eSecure Data Transmission: A verified solution ensuring integrity for security updates\u003c\/li\u003e\n\u003cli\u003eSecurity Event Transmission and Response: A solution powered by secure cryptographic algorithms\u003c\/li\u003e\n\u003cli\u003eSecurity Update Management: Real-time intrusion prevention and threat monitoring for security events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightning Strikes Protection - In-built capacitors\u003c\/li\u003e\n\u003cli\u003eHumidity Protection - Silicon gel and coating around chipsets\u003c\/li\u003e\n\u003cli\u003eSurge Protection - Semi-conductor\u003c\/li\u003e\n\u003cli\u003ewebOS Protection - Data encryption, secure storage, Multi-layer security, Multi-year upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 120Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent, resulting in deeper immersion with visuals that remain remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce Now - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch3\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h3\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch3\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h3\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch3\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h3\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch3\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h3\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAI Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eAI Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and filmmaker mode with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eCreator Original Picture Mode - Stream it as it was meant to be seen - LG OLED evo with Prime Video\u003c\/h2\u003e\n\u003cp\u003eCreator Original Picture Mode, an industry-first picture setting exclusively available on 2026 LG OLED evo TVs, enables streaming services to deliver movies and series exactly as intended - starting with the partnership between LG and Amazon Prime Video. Picture settings - brightness, contrast, color, and more - are delivered straight from the original master and applied without any alteration. When you press play on a movie, your living room automatically becomes the screening room the creator envisioned.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sporting event\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eDAFC (Dolby Atmos FlexConnect) technology intelligently detects each speaker's position-wherever you place them and whenever you add a new one-and optimizes audio signals in real time to deliver rich, immersive sound across your entire space.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrighter visuals, vivid detail with Brightness Booster powered by alpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Colour ensures deeper contrast and vivid, accurate colour in any light\u003c\/li\u003e\n\u003cli\u003eUp to 120Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and immersive gameplay\u003c\/li\u003e\n\u003cli\u003eAward‑winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eThe AI button unlocks AI Hub for a smart, personalized experience, secured by LG Shield\u003c\/li\u003e\n\u003cli\u003e5 year limited panel warranty - protection with reliable and worry-free coverage\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eHands-Free Voice Control\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks With Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks With Apple AirPlay\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54617732710746,"sku":"OLED97G64LW.AEK","price":18699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED97G64LW.AEK_1.png?v=1787314630"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/collections\/VAT_1500x250_ec967c4c-0b5d-44e8-9037-01b0524ac9a0.png?v=1793788674","url":"https:\/\/www.zulqevxaniro.shop\/collections\/oled-tvs.oembed?page=3","provider":"DID Electrical","version":"1.0","type":"link"}